Consent ledger
A record of when and how each contact gave permission to be messaged, for which purpose, and whether that permission has since been withdrawn.
One term from the WhatsApp Business Platform glossary. Last updated 2026-07-25.
WhatsApp requires opt-in before marketing messages, and data protection law increasingly requires you to be able to demonstrate it. A ledger stores the source, timestamp and purpose of each consent event rather than a single boolean flag.
Purpose-scoping is the part most systems get wrong. Someone who consented to order updates has not consented to promotional broadcasts, and a ledger that cannot express that difference cannot support a defensible segment.
Related terms
- Opt-in
- The recorded permission a customer gives before a business sends them WhatsApp template messages. Meta requires that you collect it, make clear which business is messaging, and honour opt-outs.
- Opt-out
- A customer's withdrawal of permission to be messaged. Honouring it promptly is both a WhatsApp policy requirement and the most direct way to protect a number's quality rating.
- DPDP Act
- India's Digital Personal Data Protection Act, which governs how businesses collect, process and store the personal data of people in India, including messaging contact data.
See Consent ledger in a real workspace
BotPulsar runs the official WhatsApp Business Platform with unlimited team members on every plan, starting at ₹300/month.