Home/WhatsApp templates
43 free WhatsApp message templates
Ready-to-submit template copy for orders, payments, appointments, marketing and support — each one labelled with the Meta category it actually belongs in.
Every WhatsApp template is submitted under one of three Meta categories — utility, marketing or authentication — and the most common reason a template is rejected is a mismatch between the category declared and the content written. Each template below states its correct category, lists its variables with sample values, and includes the approval notes that matter for that specific message type.
Orders & delivery
Confirmations, shipping updates and the messages that cut RTO.
Order confirmation
The order confirmation is the highest-volume transactional message most commerce businesses send, and it is the one customers …
- Utility category
Order shipped notification
Shipping notifications reliably cut 'where is my order' support volume, because the customer gets the tracking link on …
- Utility category
Out for delivery
The out-for-delivery message is what reduces failed deliveries. Its whole job is to make sure someone is available …
- Utility category
Delivery confirmation and review request
Confirming delivery closes the loop and creates the one moment a customer is most willing to leave a …
- Utility category
Abandoned cart reminder
A plain reminder that names the item and links back to checkout can stay in the utility category. …
- Utility category
Cart recovery with discount
This is the second step of a cart recovery sequence — sent a day or so after the …
- Marketing category
Back in stock alert
Back-in-stock alerts have unusually high conversion because the customer explicitly asked for them. They still sit in the …
- Marketing category
COD order confirmation
Cash-on-delivery return-to-origin is one of the biggest cost lines in Indian e-commerce. A confirmation step before dispatch, answered …
- Utility category
Order cancellation confirmation
A cancellation message exists to stop the follow-up question about the refund. State the amount and the expected …
- Utility category
Refund processed
The refund message should be sent when the refund is actually initiated, not when it is approved internally. …
- Utility category
Payments & billing
Payment links, receipts, invoices and due reminders.
Payment link request
A payment request should name what the money is for, how much, and when the link expires. Ambiguity …
- Utility category
Payment received
Confirm payment immediately on success. The gap between a customer paying and seeing acknowledgement is where duplicate-payment support …
- Utility category
Payment failed retry
A failed payment is a recoverable moment if the retry link arrives while the customer is still at …
- Utility category
Invoice delivery
Sending the invoice as a document header rather than a link means the customer keeps the file in …
- Utility category
Payment due reminder
Payment reminders work best sent before the due date rather than after it. A pre-due reminder is a …
- Utility category
Authentication & security
One-time passcodes and account security alerts.
OTP verification code
Authentication templates are the most constrained category Meta offers: the message carries the code and effectively nothing else. …
- Authentication category
New login alert
A login alert is a utility template rather than an authentication one, because it notifies about an event …
- Utility category
Password reset code
Password reset codes follow the same constrained authentication format as login OTPs. The one thing worth getting right …
- Authentication category
Appointments & bookings
Confirmations, reminders and reschedules that cut no-shows.
Appointment confirmation
Confirm the appointment the moment it is booked, with everything the customer needs to actually turn up: when, …
- Utility category
Appointment reminder
The reminder is the single highest-return message in any appointment-based business. Sent the day before with a confirm …
- Utility category
Appointment rescheduled
Always show the old time alongside the new one. A reschedule confirmation that only states the new slot …
- Utility category
Appointment cancellation
A cancellation confirmation should make rebooking a single tap. The customer who just cancelled is the warmest rebooking …
- Utility category
Missed appointment follow-up
Tone carries this one. A missed appointment is usually life getting in the way, and a message that …
- Utility category
Marketing & promotions
Offers, launches and win-backs — with the opt-in rules that apply.
Welcome message for new contacts
The welcome message sets the terms of the relationship. Saying plainly what you will send and how often …
- Marketing category
Festive offer announcement
Festive campaigns are the highest-volume marketing sends of the Indian retail year, and also the noisiest inboxes. An …
- Marketing category
Flash sale alert
Flash sale messages should be short. The entire value is the deadline, so anything that delays the reader …
- Marketing category
New product launch
Product launches work best sent to the segment most likely to care — past buyers in the same …
- Marketing category
Loyalty reward notification
Loyalty messages perform well because they tell the customer about something they already own. Leading with the balance …
- Marketing category
Referral programme invite
Referral invites belong on WhatsApp more than anywhere else, because sharing is one tap away in the same …
- Marketing category
Win-back for lapsed customers
Win-back messages work better when they acknowledge the absence rather than pretending it did not happen. A message …
- Marketing category
Support & service
Ticket updates, satisfaction surveys and out-of-hours replies.
Support ticket created
The acknowledgement exists to stop the customer chasing. A ticket number and a realistic response window prevent most …
- Utility category
Support ticket resolved
Closing a ticket should state what was actually done, not just that it is closed. Offering a reopen …
- Utility category
Customer satisfaction survey
A CSAT survey on WhatsApp should be one tap. Every extra step — a link, a form, a …
- Utility category
Out of hours auto-reply
An away message should do more than say you are closed. Giving a specific return time and a …
- Utility category
Schools & coaching
Admissions, fees, schedules, results and attendance.
Admission enquiry response
Admission enquiries are time-sensitive — parents are usually contacting several institutions the same week. A structured, immediate response …
- Utility category
Fee payment reminder
Fee reminders should name the student. Parents with more than one child at the same institution otherwise have …
- Utility category
Class or schedule update
Schedule changes are the messages parents most need to actually receive, which is exactly why they belong on …
- Utility category
Exam result published
Send the notification, not the marks. Results are sensitive, and a WhatsApp message can be forwarded — a …
- Utility category
Student attendance alert
An absence alert is only useful the same morning. Sent a day later it is a record; sent …
- Utility category
Field service & maintenance
Service reminders, quotes, renewals and technician visits.
Service due reminder
Service reminders are the backbone of automotive and appliance maintenance revenue. Referencing the specific asset and its last …
- Utility category
Quote or estimate shared
A quote sent over WhatsApp closes faster than one sent by email, largely because accepting it can be …
- Utility category
Contract or subscription renewal
Renewal reminders should arrive with enough time for the customer to act, and should state exactly what happens …
- Utility category
Technician visit scheduled
For a home visit, the customer's real question is who is coming and when. Naming the technician also …
- Utility category
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