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WhatsApp delivery confirmation and review request template
Confirming delivery closes the loop and creates the one moment a customer is most willing to leave a rating. Asking for feedback about the order they just received keeps this inside utility.
The template
Utility category — the message relates to a specific order, appointment or account the customer already has.
Body
Hi {{customer_name}}, your order {{order_id}} was delivered on {{delivery_date}}.
We'd love to know how it went — how would you rate your experience?
Buttons
- Great (quick_reply)
- Okay (quick_reply)
- Had an issue (quick_reply)
What gets filled in per recipient
| Variable | Sample value |
|---|---|
{{customer_name}} |
Priya |
{{order_id}} |
BP-48219 |
{{delivery_date}} |
12 August |
Approval notes for this template
Route the 'Had an issue' reply straight to a human. A complaint answered by an automation is the fastest way to turn a rating request into a block.
Asking for a review of a specific delivered order stays utility. A generic 'rate us' broadcast with no order reference is marketing.
Delivery confirmation and review request: common questions
What Meta category does the 'Delivery confirmation and review request' template use?
The Delivery confirmation and review request template is submitted under the utility category. Utility category — the message relates to a specific order, appointment or account the customer already has.
Can I edit the variables in the 'Delivery confirmation and review request' template?
Yes. The Delivery confirmation and review request template is a fixed body with named variables submitted to Meta in advance and reviewed before it can be sent, so you can change the wording or the variables to match your brand. If the edited version is rejected, it can be edited again and resubmitted — the version history stays intact, so you are not starting from a blank draft.
Which businesses use the 'Delivery confirmation and review request' template?
It's built for orders & delivery use cases: Confirmations, shipping updates and the messages that cut RTO.
How much does the 'Delivery confirmation and review request' template cost to send?
WhatsApp prices every template by its Meta category, so the Delivery confirmation and review request template is charged at the utility rate rather than a flat per-message fee — the same wording costs more as a marketing template than as a utility one.
What other templates pair with 'Delivery confirmation and review request'?
Delivery confirmation and review request is most often used alongside Order confirmation, Order shipped notification and Out for delivery, the other orders & delivery templates in this library.
Others in this category
Order confirmation
The order confirmation is the highest-volume transactional message most commerce businesses send, and it is the …
Order shipped notification
Shipping notifications reliably cut 'where is my order' support volume, because the customer gets the tracking …
Out for delivery
The out-for-delivery message is what reduces failed deliveries. Its whole job is to make sure someone …