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Everything you need to run a business on WhatsApp
Official API, shared inbox, campaigns, automations, AI agents, CRM, commerce and enterprise governance — in one platform, with unlimited team members on every plan.
BotPulsar covers the full WhatsApp Business Platform feature set across six areas: WhatsApp channel management (Embedded Signup, Coexistence, multiple numbers, a 43-template starter library, AI copywriting, Flows), a shared team inbox (assignment, collision prevention, SLA, CSAT), campaigns and automation (broadcasts, A/B tests, drip sequences, visual workflow builder, cost intelligence, Social Ads AI optimization), AI (agents with RAG, tool calling, copilot, evaluation and safe handoff), contacts, CRM and commerce (pipelines, catalog, orders, payment links, booking, document OCR), and platform governance (custom reports, REST API, SSO, audit log, retention, agency and white-label mode). Every feature is available with unlimited team members.
WhatsApp Business Platform
Official API access with Meta Embedded Signup, so you own the WABA and the number — not your vendor.
Embedded Signup onboarding
Connect your WABA and number in minutes through Meta's own flow, with guided verification and automatic webhook subscription.
WhatsApp Coexistence
Eligible businesses keep using the WhatsApp Business App on the same number, with origin tracking, echo de-duplication and health checks.
Multiple numbers per workspace
Run number-specific queues, campaigns, automations and analytics from a single workspace.
Template management
Create, preview, submit, localise and sync templates while monitoring approval, quality rating and pause states.
Starter template library
43 ready-to-submit templates across orders, payments, appointments, support and more, each pre-checked against the Meta category its copy actually belongs in. Install one as a draft in your own catalog in one click.
AI template copywriting
Generate on-brand template copy from a one-line brief, in your saved tone and language preset, ready for review rather than a blank page.
WhatsApp Flows and rich messages
Native Flow builder plus lists, reply buttons, carousels and product messages — with separately supported Webviews.
Green tick application support
We help you prepare and submit the Official Business Account verification request at no extra cost.
Assignment, teams and queues
Route conversations to the right team with capacity checks, business hours and skill-based queues.
Collision prevention
Live presence and typing indicators stop two agents replying to the same customer.
Notes, mentions and snippets
Internal notes, @mentions, saved replies, snooze, status and a complete conversation timeline.
SLA timers and CSAT
First-response and resolution SLAs with breach alerts, plus automated CSAT surveys after resolution.
Voice notes and rich composer
Record voice notes, send documents, images and video, and preview rich messages before they go out.
Broadcast campaigns
Segment, personalise, schedule and throttle campaigns with test sends and automatic retries.
Cost intelligence
See the projected Meta conversation cost of a campaign before you launch it, a live cost-per-conversation ledger across every channel, a suggestion engine that flags Marketing templates that qualify for the cheaper Utility rate, and a monthly spend ceiling that blocks a launch before it goes over budget.
A/B tests and sequences
Split-test copy and templates, then roll winners into multi-step drip sequences with recurrence rules.
Visual workflow builder
Triggers, conditions, branches, waits, API calls, forms, catalog steps, AI steps, assignment and reusable subflows.
Rule automations
Welcome, away, delayed and keyword replies with routing rules and clean human handoff.
Click tracking and attribution
Trackable links with per-contact click data feeding campaign, funnel and revenue attribution reports.
Social Ads AI optimization
Connect your Meta ad accounts and let BotPulsar propose budget and pause changes from real performance snapshots. Every change is human-reviewed and bounded by cost ceilings before it ever touches a live ad.
AI agents with RAG
Support, sales, qualification, booking and order agents grounded in your own knowledge base with retrieval-augmented generation.
Tool calling
Let agents look up orders, check availability and call your APIs inside a conversation, with every action audited.
Agent copilot
Suggested replies, rewrite, translate, summarise, tone control and next-best- action for human agents.
Evaluation and safe handoff
Test agents against scenario suites before they go live, with bounded memory and explicit human-handoff rules.
Contacts and consent ledger
Import/export, tags, custom fields, de-duplication, owners, lifecycle stages, source tracking and a full consent ledger.
Sales pipelines
Deals, stages, tasks and owners, with conversation history attached to every record.
Catalog and orders
Product catalog with stock sync, carts, orders, payment links and abandoned- cart recovery.
Booking and documents
Calendar availability, booking and reschedule flows, automated reminders, and secure file collection with OCR extraction.
Analytics, API and governance
Reporting, integrations and the controls enterprise buyers ask for.
Dashboards and custom reports
Inbox, agent, campaign, automation, funnel, commerce, AI and cost dashboards, plus custom report authoring with scheduled CSV/XLSX exports.
REST API and webhooks
Versioned REST API, scoped API keys, signed outgoing webhooks and a connector framework for your own stack.
SSO and RBAC
SAML/OIDC single sign-on, owner/admin/manager/agent/viewer roles and granular permission control.
Audit, retention and DSAR
Append-only audit log, sensitive-data redaction, retention policies, legal holds and data-principal request handling.
Omnichannel
Instagram and website chat alongside WhatsApp, with RCS, voice and push channel foundations built in.
Agency and reseller mode
Consent-bound partner relationships, delegated member grants, white-label workspaces and a PII-minimised client portal.
How that compares to WATI, AiSensy, Interakt, Respond.io and Kommo
Thirty-plus capabilities across commercials, platform depth, AI and enterprise controls.
| Capability | BotPulsar | WATI | AiSensy | Interakt | Respond.io | Kommo | Gallabox | DoubleTick | Zoko | Gupshup |
|---|---|---|---|---|---|---|---|---|---|---|
| Commercials | ||||||||||
| Entry platform price | ₹999/mo | ₹2,199/mo | ₹1,500/mo | ₹1,166/mo | ~₹6,950/mo | ~₹2,200/user/mo | ₹2,999/mo | ₹3,000/mo (yearly) | ~₹4,400/mo | ₹0 + pay-as-you-go |
| Entry plan under ₹500/month | ✓Included | −Not available | −Not available | −Not available | −Not available | −Not available | −Not available | −Not available | −Not available | ●Limited or higher plan only |
| Unlimited team members on every plan | ✓Included | −Not available | ●Limited or higher plan only | ✓Included | −Not available | −Not available | −Not available | ●Limited or higher plan only | ●Limited or higher plan only | −Not available |
| Zero markup on Meta conversation rates | ✓Included | ●Limited or higher plan only | ●Limited or higher plan only | ✓Included | ●Limited or higher plan only | ●Limited or higher plan only | ●Limited or higher plan only | ●Limited or higher plan only | −Not available | −Not available |
| Native INR billing with GST-ready invoices | ✓Included | ✓Included | ✓Included | ✓Included | −Not available | −Not available | ✓Included | ✓Included | −Not available | ✓Included |
| Monthly billing at the lowest advertised price | ✓Included | ●Limited or higher plan only | ●Limited or higher plan only | −Not available | −Not available | −Not available | −Not available | −Not available | ✓Included | ✓Included |
| WhatsApp platform | ||||||||||
| Official API with Meta Embedded Signup | ✓Included | ✓Included | ✓Included | ✓Included | ✓Included | ✓Included | ✓Included | ✓Included | ✓Included | ✓Included |
| WhatsApp Coexistence (keep the Business App) | ◎Subject to Meta eligibility | ●Limited or higher plan only | ●Limited or higher plan only | ●Limited or higher plan only | ●Limited or higher plan only | −Not available | ●Limited or higher plan only | ●Limited or higher plan only | −Not available | −Not available |
| Multiple WhatsApp numbers per workspace | ✓ProIncluded from the Pro plan up | ●Limited or higher plan only | ●Limited or higher plan only | ●Limited or higher plan only | ✓Included | ●Limited or higher plan only | ●Limited or higher plan only | ●Limited or higher plan only | ●Limited or higher plan only | ✓Included |
| Template builder with approval and quality monitoring | ✓Included | ✓Included | ✓Included | ✓Included | ✓Included | ●Limited or higher plan only | ✓Included | ✓Included | ✓Included | ●Limited or higher plan only |
| Native WhatsApp Flows builder | ✓Included | ●Limited or higher plan only | ●Limited or higher plan only | ●Limited or higher plan only | ●Limited or higher plan only | −Not available | ●Limited or higher plan only | −Not available | −Not available | −Not available |
| Green tick (verified badge) application support | ✓Included | ✓Included | ✓Included | ✓Included | ●Limited or higher plan only | ●Limited or higher plan only | ●Limited or higher plan only | ●Limited or higher plan only | ●Limited or higher plan only | ●Limited or higher plan only |
| Inbox and team | ||||||||||
| Shared inbox with assignment, notes and mentions | ✓Included | ✓Included | ✓Included | ✓Included | ✓Included | ✓Included | ✓Included | ✓Included | ✓Included | −Not available |
| Collision prevention and live presence | ✓Included | ●Limited or higher plan only | ●Limited or higher plan only | ●Limited or higher plan only | ✓Included | ●Limited or higher plan only | ●Limited or higher plan only | ●Limited or higher plan only | ●Limited or higher plan only | −Not available |
| Routing rules, SLA timers and CSAT surveys | ✓ProIncluded from the Pro plan up | ●Limited or higher plan only | ●Limited or higher plan only | ●Limited or higher plan only | ✓Included | ●Limited or higher plan only | ●Limited or higher plan only | ●Limited or higher plan only | −Not available | −Not available |
| Voice notes and rich media composer | ✓Included | ✓Included | ✓Included | ✓Included | ✓Included | ✓Included | ✓Included | ✓Included | ✓Included | ●Limited or higher plan only |
| Campaigns and automation | ||||||||||
| Broadcast campaigns with segments and personalisation | ✓GrowthIncluded from the Growth plan up | ✓Included | ✓Included | ✓Included | ✓Included | ✓Included | ✓Included | ✓Included | ✓Included | ●Limited or higher plan only |
| Visual no-code workflow builder | ✓GrowthIncluded from the Growth plan up | ✓Included | ●Limited or higher plan only | ●Limited or higher plan only | ✓Included | ✓Included | ✓Included | ●Limited or higher plan only | −Not available | −Not available |
| A/B tests and drip sequences | ✓ProIncluded from the Pro plan up | ●Limited or higher plan only | ●Limited or higher plan only | ●Limited or higher plan only | ●Limited or higher plan only | ●Limited or higher plan only | ●Limited or higher plan only | −Not available | −Not available | −Not available |
| Campaign cost preview before you send | ✓Included | ●Limited or higher plan only | ●Limited or higher plan only | ●Limited or higher plan only | −Not available | −Not available | −Not available | −Not available | −Not available | −Not available |
| Click tracking and link attribution | ✓GrowthIncluded from the Growth plan up | ✓Included | ✓Included | ✓Included | ✓Included | ✓Included | ●Limited or higher plan only | ●Limited or higher plan only | −Not available | −Not available |
| AI | ||||||||||
| AI agents with RAG on your own knowledge base | ✓ProIncluded from the Pro plan up | ●Limited or higher plan only | ●Limited or higher plan only | ●Limited or higher plan only | ●Limited or higher plan only | ●Limited or higher plan only | ●Limited or higher plan only | −Not available | −Not available | −Not available |
| AI copilot: suggest, rewrite, translate, summarise | ✓ProIncluded from the Pro plan up | ●Limited or higher plan only | ●Limited or higher plan only | −Not available | ✓Included | ●Limited or higher plan only | ●Limited or higher plan only | −Not available | −Not available | −Not available |
| AI agent evaluation and safe human handoff | ✓ProIncluded from the Pro plan up | −Not available | −Not available | −Not available | ●Limited or higher plan only | −Not available | −Not available | −Not available | −Not available | −Not available |
| Sales, commerce and data | ||||||||||
| Built-in sales CRM with pipelines and deals | ✓ProIncluded from the Pro plan up | ●Limited or higher plan only | ●Limited or higher plan only | ●Limited or higher plan only | ●Limited or higher plan only | ✓Included | −Not available | −Not available | −Not available | −Not available |
| Catalog, carts, orders and payment links | ✓ProIncluded from the Pro plan up | ●Limited or higher plan only | ●Limited or higher plan only | ✓Included | ●Limited or higher plan only | ●Limited or higher plan only | ✓Included | ✓Included | ✓Included | −Not available |
| Booking, reminders and document collection | ✓ProIncluded from the Pro plan up | −Not available | −Not available | −Not available | −Not available | ●Limited or higher plan only | ●Limited or higher plan only | −Not available | −Not available | −Not available |
| Custom reports and scheduled exports | ✓ProIncluded from the Pro plan up | ●Limited or higher plan only | ●Limited or higher plan only | ●Limited or higher plan only | ✓Included | ●Limited or higher plan only | ●Limited or higher plan only | ●Limited or higher plan only | ●Limited or higher plan only | −Not available |
| REST API, scoped keys and outgoing webhooks | ✓GrowthIncluded from the Growth plan up | ✓Included | ✓Included | ✓Included | ✓Included | ✓Included | ✓Included | ✓Included | ✓Included | ✓Included |
| Enterprise | ||||||||||
| SSO (SAML/OIDC) and granular RBAC | ✓BusinessIncluded from the Business plan up | ●Limited or higher plan only | −Not available | −Not available | ●Limited or higher plan only | ●Limited or higher plan only | −Not available | −Not available | −Not available | ●Limited or higher plan only |
| Append-only audit log and retention policies | ✓BusinessIncluded from the Business plan up | ●Limited or higher plan only | −Not available | −Not available | ●Limited or higher plan only | ●Limited or higher plan only | −Not available | −Not available | −Not available | ●Limited or higher plan only |
| White-label and reseller/agency workspaces | ✓BusinessIncluded from the Business plan up | ●Limited or higher plan only | ●Limited or higher plan only | −Not available | −Not available | ●Limited or higher plan only | −Not available | −Not available | −Not available | −Not available |
✓ included ✓Pro included from that plan up ◎ subject to Meta eligibility ● limited, higher plan or paid add-on − not available. BotPulsar cells name the plan a capability is included from, so they can be checked against the plan table on the pricing page. Competitor cells are not tiered the same way, because vendor plan contents change more often than they are published. Competitor list prices and plan contents were captured in August 2026 from each vendor's public pricing page (WATI, AiSensy, Interakt, Respond.io, Kommo, Gallabox, DoubleTick, Zoko, Gupshup) and may have changed since. Individual features can be plan-, country- or Meta-eligibility-dependent — please verify current details on the vendor's own site before purchasing.
WhatsApp Business Platform terms, explained
The vocabulary every vendor uses and almost none of them define — four to start with.
- WhatsApp Business Platform (WhatsApp Business API)
- Meta's programmatic interface that lets medium and large businesses send and receive WhatsApp messages at scale. It has no app interface of its own — you access it through a platform such as BotPulsar, and your business owns the underlying WhatsApp Business Account.
- WhatsApp Business Account (WABA)
- The asset inside Meta Business Manager that owns your WhatsApp phone numbers, message templates and quality ratings. Because the WABA stays in your name, you can move between providers without losing your number.
- Embedded Signup
- Meta's official onboarding flow that connects your WhatsApp Business Account and phone number to a platform without leaving that platform. It replaces manual API key exchange and takes a few minutes.
- WhatsApp Coexistence
- A Meta capability that lets an eligible business keep using the WhatsApp Business App while the same phone number is also connected to the API, with message origin tracking and echo de-duplication.