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WhatsApp for E-commerce & D2C
D2C and e-commerce teams use WhatsApp for the parts of the order journey email and SMS handle badly: cart recovery, order status, and post-purchase upsell — all inside one conversation thread the customer actually opens.
What e-commerce & d2c teams run into on WhatsApp today
Cart abandonment recovered by email alone converts poorly against a WhatsApp message read within minutes.
Order-status questions ('where is my order') flood a generic support inbox instead of resolving themselves.
Promotional SMS and email get ignored; WhatsApp broadcasts with product images and buttons do not.
Built for e-commerce & d2c
Catalog and cart on WhatsApp
Share the product catalog inside a chat, let customers add to cart and pay through a payment link, and trigger abandoned-cart recovery automatically.
AI order-status agent
An AI agent with tool calling looks up an order status against your systems and answers instantly, handing off to a human only for exceptions.
Broadcast campaigns with cost preview
Segment customers by purchase history and send a promotional broadcast, with the projected Meta cost shown before you send.
Post-purchase automation
A visual workflow sends shipping updates, a review request after delivery, and a win-back sequence for lapsed buyers — no code required.
WhatsApp for e-commerce & d2c: common questions
Can customers actually buy through WhatsApp, or just chat?
Both. The product catalog, cart and payment links let a customer complete a purchase inside WhatsApp, and orders sync into the CRM alongside conversation history.
Does BotPulsar recover abandoned carts automatically?
Yes, a workflow automation can trigger a WhatsApp message when a cart is left inactive for a set period, within WhatsApp's messaging policy for that customer.
Can an AI agent answer 'where is my order' without a human?
Yes. An AI agent with tool calling looks up order status against your own systems and answers instantly, only handing off to a human agent for exceptions it cannot resolve.
Can I send a promotional broadcast without guessing the cost?
Yes. Campaigns show the projected Meta conversation cost for the selected segment before you send, so a promotional broadcast to your customer list never surprises you on the next invoice.
Can post-purchase follow-up run without writing any code?
Yes. The visual no-code workflow builder sends shipping updates, a review request after delivery, and a win-back sequence for lapsed buyers, available from the Growth plan at ₹999/month.
How is a WhatsApp broadcast different from promotional SMS or email?
WhatsApp broadcasts carry product images and buttons inside a chat customers already open, unlike promotional SMS and email which get ignored — and each broadcast shows its projected cost before you send.
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