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WhatsApp order confirmation and delivery updates
WhatsApp order notifications are utility templates sent at each step of an order — confirmed, shipped, out for delivery, delivered — triggered by your store or logistics system. They cost Meta's utility rate, which in India is a fraction of an SMS with a link, and every reply ('where is my order?') lands in the same inbox your support team already uses.
Typical cost: 6,000 messages a month on the Growth plan costs about ₹1,689 before GST — ₹999 platform fee plus ₹690 in Meta charges at India rates effective 1 July 2026 — or ₹1,993 including 18% GST.
Order & delivery updates on BotPulsar, step by step
Connect the order source
Shopify, WooCommerce or Magento through a connector, or any system that can call a webhook or the REST API.
Approve one template per step
Confirmation, shipped (with tracking link), out for delivery and delivered — each a short utility template.
Map events to templates
In the workflow builder, each order status change sends the matching template with the order number and tracking link filled in.
Handle replies in the inbox
A customer replying to an update opens a service window; the reply is routed to support with the order context on the contact.
Monthly cost: Order & delivery updates
Meta's India rates effective 1 July 2026, passed through at cost. BotPulsar adds no markup.
| Line | Volume | Rate | Monthly |
|---|---|---|---|
| BotPulsar Growth plan (unlimited users) | — | flat | ₹999 |
| Meta utility: updates (1,500 orders × 4 steps) | 6,000 | ₹0.115 | ₹690 |
| Total before GST | 6,000 | ₹1,689 | |
| GST at 18% | ₹304 | ||
| Total including GST | ₹1,993 |
Who uses this
Limitations to know first
- Delivery status is only as current as the event your store or courier sends; BotPulsar does not poll courier websites.
- Four updates per order is four utility messages. Merge steps if volume cost matters more than detail.
Ready-made templates
- Order confirmation (utility)
- Order shipped notification (utility)
- Out for delivery (utility)
- Delivery confirmation and review request (utility)
Terms used on this page: Utility template · Delivery status · Webhook
Order & delivery updates on WhatsApp: common questions
Are order updates charged as marketing messages?
No. Order confirmations and shipping updates with no promotional content are utility messages, charged at Meta's utility rate.
Can we add a cross-sell to the delivery message?
Not in the same template. Promotional content turns it into a marketing template at the higher rate. Send the cross-sell separately to customers who opted in to offers.
Do we need a developer?
Not with Shopify, WooCommerce or Magento — the connectors carry the events. A custom store needs a developer to call the webhook once.
Can customers ask 'where is my order' on WhatsApp?
Yes. Replies land in the shared inbox, and an AI agent on Pro can answer order-status questions from your own data, handing off anything else.
Is WhatsApp cheaper than SMS for order updates?
At Meta's India utility rate a WhatsApp update usually costs less than a transactional SMS, carries buttons and images, and shows read status — which SMS cannot.
Other WhatsApp workflows teams run on BotPulsar
Fee reminders
Due-date and overdue reminders to parents, with a payment link and delivery proof.
Abandoned cart recovery
Timed cart reminders from your store's events, with an optional offer follow-up.
COD confirmation
One-tap Confirm/Cancel for cash-on-delivery orders before dispatch.
OTP & verification
One-time passcodes through Meta's authentication templates, sent by API.
Lead qualification
AI or Flow-based questions, CRM deal creation and hand-off to sales.
Admission enquiries
Shared counsellor inbox, enquiry pipeline and AI answers from your prospectus.