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WhatsApp for Cloud kitchens & food brands
Cloud kitchens hand a large share of revenue to aggregator commissions and never see the customer's contact details. A WhatsApp ordering channel is the cheapest way to build a direct, repeatable customer base you actually own.
What cloud kitchens & food brands teams run into on WhatsApp today
Aggregator commission on every order, with no customer relationship in return.
No way to bring a customer back directly once they have ordered.
Peak-hour order taking that ties up phone lines.
Built for cloud kitchens & food brands
Direct ordering via catalog
Customers browse the menu as a catalog and order in chat, paying through a payment link — no commission on the order.
Order status automation
Confirmed, preparing and out-for-delivery updates sent automatically, without anyone answering a call.
Repeat-order campaigns
Segment by order history and send targeted offers to customers who have not ordered recently.
WhatsApp for cloud kitchens & food brands: common questions
Do we still pay commission on WhatsApp orders?
No aggregator commission applies to a direct WhatsApp order. You pay Meta's per-message charge and your own payment gateway fee.
How do customers order directly instead of through an aggregator?
Customers browse the menu as a catalog and order in chat, paying through a payment link, with no aggregator commission on the order.
Can order status updates go out without staff answering calls?
Yes, confirmed, preparing and out-for-delivery updates send automatically as the order moves through its stages.
How do we bring back customers who haven't ordered recently?
Segment customers by order history and send a targeted offer to those who have gone quiet, rather than blasting the same promotion to everyone.
Do we get the customer's contact details from a WhatsApp order?
Yes, ordering through WhatsApp captures the customer's number and conversation directly, unlike an aggregator order where the platform keeps that relationship.
What does it cost to run WhatsApp ordering at peak hours?
You pay Meta's per-message charge, passed through at cost, plus your own payment gateway fee — no BotPulsar commission on any order value.
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