Home/ Use cases/Win-back & re-engagement
Win back inactive customers on WhatsApp
A WhatsApp win-back campaign messages customers who have gone quiet — no purchase, visit or reply in a set period — with a reason to come back. On BotPulsar a segment finds them automatically from last-activity fields, a drip sequence sends a reminder and then an offer, and anyone who responds or buys leaves the sequence.
Typical cost: 2,000 messages a month on the Pro plan costs about ₹3,725 before GST — ₹1,999 platform fee plus ₹1,726 in Meta charges at India rates effective 1 July 2026 — or ₹4,396 including 18% GST.
Win-back & re-engagement on BotPulsar, step by step
Define 'lapsed'
A segment on last purchase, last visit or last reply — 60 days for a restaurant, 180 for a jeweller.
Start with a reminder
A personal message about what they bought before, without an offer.
Follow up with a reason
Non-responders get one offer a few days later; responders leave the sequence.
Stop at two
Anyone who ignores both is not messaged again — protecting your quality rating.
Monthly cost: Win-back & re-engagement
Meta's India rates effective 1 July 2026, passed through at cost. BotPulsar adds no markup.
| Line | Volume | Rate | Monthly |
|---|---|---|---|
| BotPulsar Pro plan (unlimited users) | — | flat | ₹1,999 |
| Meta marketing: win-back messages (1,000 lapsed × 2) | 2,000 | ₹0.8631 | ₹1,726 |
| Total before GST | 2,000 | ₹3,725 | |
| GST at 18% | ₹671 | ||
| Total including GST | ₹4,396 |
Who uses this
Limitations to know first
- Win-back messages are marketing templates, at Meta's highest rate.
- Customers who opted out must stay out — BotPulsar suppresses them automatically.
Ready-made templates
- Win-back for lapsed customers (marketing)
- Loyalty reward notification (marketing)
- Referral programme invite (marketing)
Terms used on this page: Drip campaign · Segmentation · Opt-out · Guide: WhatsApp drip campaigns: a practical guide to multi-step sequences
Win-back & re-engagement on WhatsApp: common questions
When is a customer considered lapsed?
When they go longer than their normal buying cycle without activity — you set the period per segment.
How many win-back messages should we send?
Two at most. More rarely wins more customers back and does raise your block rate.
Do lapsed customers need to have opted in?
Yes. Opt-in is required for any template message, and anyone who opted out is suppressed automatically.
Which plan runs automated win-back sequences?
Pro, which includes drip sequences and retargeting. On Growth you can send a one-off broadcast to a lapsed segment.
Other WhatsApp workflows teams run on BotPulsar
Fee reminders
Due-date and overdue reminders to parents, with a payment link and delivery proof.
Abandoned cart recovery
Timed cart reminders from your store's events, with an optional offer follow-up.
Order & delivery updates
Confirmation, shipped, out-for-delivery and delivered updates from store events.
COD confirmation
One-tap Confirm/Cancel for cash-on-delivery orders before dispatch.
OTP & verification
One-time passcodes through Meta's authentication templates, sent by API.
Lead qualification
AI or Flow-based questions, CRM deal creation and hand-off to sales.