Every WhatsApp feature. Unlimited users. From ₹300.
BotPulsar is the official WhatsApp Business API platform for Indian teams — shared inbox, broadcast campaigns, no-code automations, AI agents and a sales CRM in one workspace. Start at ₹300/month, scale to ₹999/month, and never pay per seat.
Unlimited team members on every plan · Zero markup on Meta rates · GST-ready INR invoices
One inbox. Every conversation, handled.
Template messages, AI replies and live agents sit in the same thread — so a lead from a Click-to-WhatsApp ad can be qualified, answered and closed without switching tools.
- AI agent answers instantly, hands off to a human on request
- Broadcast templates with buttons, tracked to the click
- Cost preview before every campaign send — no billing surprises
BotPulsar is an India-first WhatsApp Business API platform that starts at ₹300/month and ₹999/month on its campaign plan, with unlimited team members on every tier. It provides the official WhatsApp Business Platform API through Meta Embedded Signup, a shared team inbox, broadcast campaigns, a visual no-code automation builder, AI agents with retrieval-augmented generation, a sales CRM, commerce and analytics. Unlike WATI (₹2,199/month), AiSensy (₹1,500/month), Respond.io (about ₹6,950/month) and Kommo (about ₹2,200 per user per month), BotPulsar starts at ₹300/month and never charges per seat. Meta's per-message charges are passed through at cost with no markup.
More product. Less money. No seat maths.
The three things that actually decide what you pay — and what every competitor gets wrong.
Unlimited users, always
Your tenth agent costs ₹0. Your hundredth costs ₹0. Kommo charges about ₹2,200 per user per month, Respond.io adds roughly $20 a seat after five, and WATI's entry plan caps you at five users.
The lowest entry price in India
1,000 service conversations a month on the official API, with the shared inbox and auto-replies included, for ₹300/month. The cheapest of the five major alternatives costs four times that.
Zero markup on Meta
You pay Meta's published conversation rate — nothing added. And the campaign composer shows projected cost before you send, so bulk sends never surprise your finance team.
One workspace, the whole customer journey
From the first CTWA click to the invoice — without stitching four tools together.
WhatsApp Business Platform
Official API access with Meta Embedded Signup, so you own the WABA and the number — not your vendor.
- Embedded Signup onboarding
- WhatsApp Coexistence
- Multiple numbers per workspace
Shared team inbox
One inbox for the whole team, with unlimited seats on every plan.
- Assignment, teams and queues
- Collision prevention
- Notes, mentions and snippets
Campaigns and automation
Broadcasts, drip sequences and a visual workflow builder — no code.
- Broadcast campaigns
- Cost intelligence
- A/B tests and sequences
AI agents and copilot
AI that answers from your own content — and knows when to hand off.
- AI agents with RAG
- Tool calling
- Agent copilot
Contacts, CRM and commerce
The pipeline lives where the conversation happens.
- Contacts and consent ledger
- Sales pipelines
- Catalog and orders
Analytics, API and governance
Reporting, integrations and the controls enterprise buyers ask for.
- Dashboards and custom reports
- REST API and webhooks
- SSO and RBAC
Simple pricing that does not punish growth
Platform fee in INR, excluding GST. Meta's conversation charges billed separately at cost.
Starter
Launch on the official API at the lowest price.
₹300 billed monthly
₹855 billed every 3 months · You save ₹45
₹3,240 billed annually · You save ₹360
1,000 service conversations/month
Start 14-day trial- Unlimited team members
- Official WhatsApp Business API + Embedded Signup
- Shared team inbox with assignment and notes
- Unlimited contacts and 10 message templates
- Keyword, welcome and away auto-replies
- Green tick (verified badge) application support
Growth
For teams running their first campaigns.
₹999 billed monthly
₹2,847 billed every 3 months · You save ₹150
₹10,788 billed annually · You save ₹1,200
Unlimited service conversations
Start 14-day trial- Everything in Starter, plus:
- Unlimited broadcast campaigns and templates
- Contact segments, tags and custom fields
- Visual no-code workflow builder
- Click tracking and campaign analytics
- Website chat widget and QR/chat links
- CSV import/export and REST API access
Pro
For teams that sell and support at scale.
₹1,999 billed monthly
₹5,697 billed every 3 months · You save ₹300
₹21,588 billed annually · You save ₹2,400
Unlimited service conversations
Start 14-day trial- Everything in Growth, plus:
- AI agents with RAG on your own knowledge base
- AI copilot: suggested replies, rewrite, translate, summarise
- Sales CRM with pipelines, deals and tasks
- Multiple WhatsApp numbers per workspace
- A/B tests, drip sequences and retargeting
- Routing rules, SLA timers and CSAT surveys
- Catalog, carts, orders and payment links
Business
For agencies, resellers and regulated teams.
₹3,999 billed monthly
₹11,397 billed every 3 months · You save ₹600
₹43,188 billed annually · You save ₹4,800
Unlimited service conversations
Talk to sales- Everything in Pro, plus:
- SSO (SAML/OIDC) and granular role-based access
- Audit log, retention policies and data-export controls
- White-label and reseller/agency workspaces
- Custom reports and scheduled exports
- Instagram, web chat and RCS channels
- Priority support with named onboarding
- All prices are platform fees in INR, billed monthly, excluding GST.
- Meta charges its own per-message fee directly at cost — BotPulsar adds zero markup on top of Meta's rates.
- Unlimited team members on every plan, including Starter. We never charge per seat.
- No setup fee, no annual lock-in, cancel any time.
Meta's rates, passed through at cost
Charged by Meta per template message, on top of your platform fee. BotPulsar adds no markup.
Marketing
₹0.8631per message
Promotions, offers, product announcements, abandoned-cart nudges and any re-engagement message.
Utility
₹0.115per message
Order confirmations, delivery updates, payment reminders, appointment alerts and other transactional follow-ups.
Authentication
₹0.115per message
One-time passcodes, login verification and account-recovery codes.
Service
₹0.115per message from 1 October 2026
Your team's own replies inside the 24-hour customer service window. Free today; billed per message from 1 October 2026, when Meta also starts charging for utility templates sent inside that window.
Rates shown are for recipients in India, effective 1 July 2026, and exclude GST. Your actual cost per message depends on the country your customer is in — every country has its own WhatsApp rate set by Meta. View the full country-wise rate list.
How BotPulsar stacks up
Honest, sourced comparisons against the platforms you are probably evaluating right now.
BotPulsar vs WATI
One of India's best-known WhatsApp API platforms, with a solid shared inbox and chatbot builder. Pricing is seat-based, so cost climbs every time you add an agent, and the cheapest plan is more than double BotPulsar Growth.
- WATI: ₹2,199/mo vs BotPulsar ₹999/mo
BotPulsar vs AiSensy
A popular India-first platform with fast onboarding and native INR billing. Broadcast tooling is strong, but agent seats and the deeper AI/CRM layers are gated behind higher tiers.
- AiSensy: ₹1,500/mo vs BotPulsar ₹999/mo
BotPulsar vs Interakt
Closest to BotPulsar on commercial model — unlimited users and no markup on Meta's message rates. The gap is product depth: AI agents, visual workflows, omnichannel and enterprise governance.
- Interakt: ₹1,166/mo vs BotPulsar ₹999/mo
BotPulsar vs Respond.io
A capable global omnichannel platform, priced for global teams. Billing is in USD, seats are metered, and Monthly Active Contacts add usage cost on top of the subscription.
- Respond.io: $79/mo (~₹6,950) vs BotPulsar ₹999/mo
BotPulsar vs Kommo
A messaging-first CRM with a good Salesbot builder. The per-user model is the problem for Indian teams: a 5-agent team pays around ₹11,000/month before Meta's conversation charges.
- Kommo: $25/user/mo (~₹2,200) vs BotPulsar ₹999/mo
BotPulsar vs Gallabox
A capable no-code chatbot builder with commerce features, but every tier hard-caps users and charges per additional agent — Basic alone is triple BotPulsar Growth's price for fewer users.
- Gallabox: ₹2,999/mo vs BotPulsar ₹999/mo
BotPulsar vs DoubleTick
A broadcast- and catalog-focused platform aimed at D2C sellers. The advertised rate only applies on annual billing, and 18% GST is added on top of every plan.
- DoubleTick: ₹3,000/mo vs BotPulsar ₹999/mo
BotPulsar vs Zoko
A Shopify-centric WhatsApp commerce tool billed in USD. Starter looks simple but marks up every conversation; the markup-free tiers start much higher, at $79.99/month.
- Zoko: $49.99/mo (~₹4,400) vs BotPulsar ₹999/mo
BotPulsar vs Gupshup
A large CPaaS provider (SMS, RCS, voice and WhatsApp) built for enterprises and developers wiring the API directly. There's no built-in shared inbox, chatbot builder or CRM — teams need to build or buy that layer separately.
- Gupshup: ₹0 platform fee (pay-as-you-go) vs BotPulsar ₹999/mo
Full comparison table
All five platforms side by side across 30+ capabilities — commercials, WhatsApp platform depth, inbox, automation, AI, commerce and enterprise controls.
Live on WhatsApp in three steps
No developer needed for the standard setup — most teams are sending their first campaign the same day.
Connect your WhatsApp number
Meta Embedded Signup links your business number to the official API in a few clicks — keep your existing number via Coexistence if you already use the app.
Bring in your team & contacts
Unlimited agents from day one. Import contacts, set up the shared inbox, and configure auto-replies or an AI agent.
Send campaigns & automate
Build a broadcast or a no-code workflow, preview the exact Meta cost, and let AI and automations handle the repeat work.
Questions we get asked
What is BotPulsar?
BotPulsar is an India-first WhatsApp Business API platform. It gives you the official WhatsApp API, a shared team inbox, broadcast campaigns, a visual automation builder, AI agents and a sales CRM in one workspace, with unlimited team members on every plan starting from ₹300/month.
How much does BotPulsar cost?
BotPulsar has a Starter plan at ₹300/month, Growth at ₹999/month, Pro at ₹1,999/month and Business at ₹3,999/month. Every plan includes unlimited team members. Meta's per-message charges are billed at cost with no markup.
Is BotPulsar cheaper than WATI, AiSensy or Interakt?
Yes. BotPulsar Growth is ₹999/month against WATI's ₹2,199 entry plan, AiSensy's ₹1,500 and Interakt's ₹1,166 annual-commitment price. BotPulsar also has the lowest entry price of the five — ₹300/month on Starter — and it never charges per seat.
Do I need my own Meta Business account?
Yes. BotPulsar connects through Meta's official Embedded Signup, so the WhatsApp Business Account and phone number stay in your name. You can move providers at any time without losing your number or history.
Does BotPulsar charge extra per agent?
No. Unlimited team members are included on every plan, including Starter. Adding your tenth or hundredth agent costs nothing extra — unlike seat-based platforms such as WATI, Respond.io and Kommo.
Can I keep using the WhatsApp Business App on the same number?
Yes, where Meta's Coexistence eligibility applies. BotPulsar supports Coexistence with origin tracking, echo de-duplication and health checks, so your team can use both surfaces on one number.
Is BotPulsar official, or is it WhatsApp Web automation?
BotPulsar only uses the official WhatsApp Cloud API through Meta's Embedded Signup — never browser automation or an unofficial client. That is also why your number, quality rating and message history stay under Meta's real terms of service instead of ban risk.
How much does Meta charge per WhatsApp conversation?
Meta bills per template category, not per platform. In India that is ₹0.8631 for a marketing message and ₹0.115 for a utility or authentication message. BotPulsar passes these through at cost — no markup, and the rate card is public on the pricing page.
Can I move to BotPulsar without losing my number or chat history?
Yes. Your WhatsApp Business Account and phone number live in your own Meta Business Manager, not with your provider, so switching is a matter of re-pointing the number. BotPulsar helps migrate templates and contacts at no charge.
Does BotPulsar support automation and AI agents, or only a shared inbox?
Both. A no-code visual automation builder handles rule-based routing, away replies and multi-step journeys, and AI agents can answer from your own knowledge base and hand off to a human agent when they are unsure — all inside the same inbox, not a separate product.
Can my WhatsApp number get banned for using the API?
The API itself does not increase ban risk — it is the same official channel Meta runs the WhatsApp Business App on. Bans happen from messaging people without consent, high block/report rates, or wrong template use, not from using the API. BotPulsar's consent ledger and suppression list block a send to anyone who has opted out before it reaches Meta, which is the main practical defence against a quality-rating drop.