Integration

Google Ads WhatsApp integration

Ingest leads and attribution data from click-to-WhatsApp Google Ads campaigns.

Ad spend is only measurable if the conversation it produced can be traced back to it. The Google Ads connector ingests lead and attribution data, including support for manager accounts through a login customer ID, so agencies running ads on a client's behalf can attribute correctly.

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What it does

What the Google Ads connector supports

Capabilities

Import leads
Import ad attribution data

What you'll need to connect

base_url
oauth_url
account_id
login_customer_id
api_version

Common uses

What teams build with it

Attribute WhatsApp conversations back to the Google Ads campaign that started them.

Report on cost per qualified WhatsApp conversation rather than cost per click.

Run attribution across client accounts from an agency manager account.

FAQ

Google Ads integration: common questions

Does this support Google Ads manager accounts?

Yes. A login customer ID is a configuration field, which is what manager accounts require when operating on a client account's behalf.

What does the connector actually import?

Leads and attribution data, so a WhatsApp conversation can be tied back to the campaign that produced it.

Do I need a developer to connect Google Ads?

No, connecting only needs your account ID, OAuth authorization and API version; no custom code is required.

Can I measure cost per conversation instead of cost per click?

Yes, because attribution data is imported alongside leads, you can report on cost per qualified WhatsApp conversation rather than only cost per click.

Does this only work for click-to-WhatsApp ads?

The connector is built around ingesting leads and attribution from click-to-WhatsApp Google Ads campaigns specifically.

Can an agency running ads on a client's account use this?

Yes, the login customer ID field is exactly for that — it lets a manager account operate and attribute correctly on a client account's behalf.

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