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WhatsApp marketing software for opt-in campaigns in India
Opt-in broadcasts, drip sequences and a visual workflow builder — no code.
BotPulsar is WhatsApp marketing software for teams sending consent-based campaigns through the official WhatsApp Business API. Segment contacts, personalise an approved template, preview the expected Meta message cost, test and schedule the broadcast, then see clicks and results in one place. You can extend a campaign into a visual drip workflow without code.
WhatsApp marketing and campaigns, in detail
Broadcast campaigns
Segment, personalise, schedule and throttle campaigns with test sends and automatic retries.
Cost intelligence
See the projected Meta conversation cost of a campaign before you launch it, a live cost-per-conversation ledger across every channel, a suggestion engine that flags Marketing templates that qualify for the cheaper Utility rate, and a monthly spend ceiling that blocks a launch before it goes over budget.
A/B tests and sequences
Split-test copy and templates, then roll winners into multi-step drip sequences with recurrence rules.
Visual workflow builder
Triggers, conditions, branches, waits, API calls, forms, catalog steps, AI steps, assignment and reusable subflows.
Rule automations
Welcome, away, delayed and keyword replies with routing rules and clean human handoff.
Click tracking and attribution
Trackable links with per-contact click data feeding campaign, funnel and revenue attribution reports.
Social Ads AI optimization
Connect your Meta ad accounts and let BotPulsar propose budget and pause changes from real performance snapshots. Every change is human-reviewed and bounded by cost ceilings before it ever touches a live ad.
Workflow template gallery
Twelve ready-made workflow families — welcome, cart recovery, reminders, feedback and more — in English and Hindi. Install one as a draft, adjust it, then publish.
Test numbers for workflows
Run a workflow for your own test contact before it is published, so a draft can be tried end-to-end without any real customer receiving it.
What does WhatsApp marketing software do?
WhatsApp marketing software sends approved promotional templates to people who agreed to receive them. It keeps the contact list, segments, campaign schedule, delivery results and replies in one workspace. The WhatsApp Business app works for small manual lists; a team that needs repeatable broadcasts and a shared inbox uses the official API instead.
BotPulsar connects that API to a campaign builder and team inbox. An agent can take over when a recipient replies; the campaign record still shows which message started the conversation.
Campaigns you can run with BotPulsar
A retailer can send a back-in-stock announcement to customers who opted in for offers, then route product questions to sales. A service team can follow up an enquiry with a short sequence and stop it when the customer replies. Teams can also test two approved templates on a small segment before sending the better-performing version.
Campaigns support contact tags, custom fields, scheduled sends, throttling and retries. Trackable links record clicks per contact, while the campaign dashboard shows delivery and cost. Transactional updates such as order confirmations need the appropriate template category; they are not interchangeable with promotions.
How to launch an opt-in WhatsApp broadcast
Use the official number and a contact list with recorded consent. The test send and cost preview happen before the full campaign, so the team can check the customer experience and budget.
- Connect: link your WhatsApp Business API number to the workspace.
- Segment: import contacts, record consent and select the intended audience.
- Prepare: choose an approved template and map its personalisation fields.
- Preview: check the projected message cost and send a test to your own number.
- Launch: schedule the campaign with the desired pace and spend ceiling.
- Measure: review delivery, replies, clicks and attributed outcomes.
What does WhatsApp marketing cost in India?
Growth includes unlimited broadcast campaigns, segmentation and analytics from ₹999 per month. Meta's per-message charge is separate and depends on the recipient country and template category. BotPulsar shows the estimated Meta cost before launch and tracks actual spend afterwards. The pricing page has current category rates and a calculator for your own volume.
WhatsApp marketing and campaigns: common questions
Can I see how much a WhatsApp campaign will cost before sending it?
Yes. BotPulsar shows a projected Meta conversation cost for the selected segment before you launch a campaign, based on the recipient countries and template category, so you are not billed a surprise on the next invoice.
Do I need to write code to build a WhatsApp automation?
No. The visual workflow builder covers triggers, conditions, branches, waits, API calls, forms, catalog steps, AI steps and assignment through drag-and-drop, with reusable subflows for logic you repeat across automations.
Can I A/B test a WhatsApp broadcast?
Yes. Split-test copy and templates against a sample of your segment, then roll the winning variant into the full send or into a multi-step drip sequence.
Can I set up a keyword auto-reply without building a full automation?
Yes. Welcome, away, delayed and keyword replies are simple rule automations you can set up in minutes, separate from the visual workflow builder, with routing rules and a clean handoff to a human agent when needed.
Can I track clicks and revenue from a WhatsApp campaign?
Yes. Links inside a campaign are trackable, and per-contact click data feeds into campaign, funnel and revenue attribution reports, so you can see which broadcast actually drove a sale.
Does a large broadcast risk getting my number rate-limited?
Campaigns are throttled and sent with automatic retries against Meta's messaging limits, and you get a test send before the full broadcast goes out, which reduces the chance of tripping a rate limit or quality-rating drop.
Can I reuse the same automation logic across multiple workflows?
Yes. The visual workflow builder supports reusable subflows, so logic you repeat across automations — like a consent check or a business-hours branch — only needs to be built once.
Check plans and competing platforms
Compare feature availability, team costs and current vendor details before choosing a plan.
The rest of the BotPulsar platform
WhatsApp Business Platform
Official API access with Meta Embedded Signup, so you own the WABA and the number — not your vendor.
Shared team inbox
One inbox for the whole team, with unlimited seats on every plan.
No-code chatbot builder
Drag-and-drop WhatsApp chatbots with menus, questions, branches and handoff to an AI agent or a person.
AI agents and copilot
WhatsApp AI answers from your knowledge base, with human handoff controls.
Contacts, CRM and commerce
The pipeline lives where the conversation happens.
Analytics, API and governance
Reporting, integrations and the controls enterprise buyers ask for.