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Campaigns and automation
Broadcasts, drip sequences and a visual workflow builder — no code.
Campaigns show their projected Meta conversation cost before you send, so a broadcast never lands as a surprise on next month's invoice. The same workflow builder that runs a keyword auto-reply also runs a multi-step drip sequence with branches, waits and API calls — one builder, no separate automation tool to learn.
Campaigns and automation, in detail
Broadcast campaigns
Segment, personalise, schedule and throttle campaigns with test sends and automatic retries.
Cost intelligence
See the projected Meta conversation cost of a campaign before you launch it, a live cost-per-conversation ledger across every channel, a suggestion engine that flags Marketing templates that qualify for the cheaper Utility rate, and a monthly spend ceiling that blocks a launch before it goes over budget.
A/B tests and sequences
Split-test copy and templates, then roll winners into multi-step drip sequences with recurrence rules.
Visual workflow builder
Triggers, conditions, branches, waits, API calls, forms, catalog steps, AI steps, assignment and reusable subflows.
Rule automations
Welcome, away, delayed and keyword replies with routing rules and clean human handoff.
Click tracking and attribution
Trackable links with per-contact click data feeding campaign, funnel and revenue attribution reports.
Social Ads AI optimization
Connect your Meta ad accounts and let BotPulsar propose budget and pause changes from real performance snapshots. Every change is human-reviewed and bounded by cost ceilings before it ever touches a live ad.
Campaigns and automation: common questions
Can I see how much a WhatsApp campaign will cost before sending it?
Yes. BotPulsar shows a projected Meta conversation cost for the selected segment before you launch a campaign, based on the recipient countries and template category, so you are not billed a surprise on the next invoice.
Do I need to write code to build a WhatsApp automation?
No. The visual workflow builder covers triggers, conditions, branches, waits, API calls, forms, catalog steps, AI steps and assignment through drag-and-drop, with reusable subflows for logic you repeat across automations.
Can I A/B test a WhatsApp broadcast?
Yes. Split-test copy and templates against a sample of your segment, then roll the winning variant into the full send or into a multi-step drip sequence.
Can I set up a keyword auto-reply without building a full automation?
Yes. Welcome, away, delayed and keyword replies are simple rule automations you can set up in minutes, separate from the visual workflow builder, with routing rules and a clean handoff to a human agent when needed.
Can I track clicks and revenue from a WhatsApp campaign?
Yes. Links inside a campaign are trackable, and per-contact click data feeds into campaign, funnel and revenue attribution reports, so you can see which broadcast actually drove a sale.
Does a large broadcast risk getting my number rate-limited?
Campaigns are throttled and sent with automatic retries against Meta's messaging limits, and you get a test send before the full broadcast goes out, which reduces the chance of tripping a rate limit or quality-rating drop.
Can I reuse the same automation logic across multiple workflows?
Yes. The visual workflow builder supports reusable subflows, so logic you repeat across automations — like a consent check or a business-hours branch — only needs to be built once.
How that compares to WATI, AiSensy, Interakt, Respond.io and Kommo
Thirty-plus capabilities across commercials, platform depth, AI and enterprise controls.
| Capability | BotPulsar |
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✓ included ✓Pro included from that plan up ◎ subject to Meta eligibility ● limited, higher plan or paid add-on − not available. BotPulsar cells name the plan a capability is included from, so they can be checked against the plan table on the pricing page. Competitor cells are not tiered the same way, because vendor plan contents change more often than they are published. Competitor list prices and plan contents were captured in from each vendor's public pricing page () and may have changed since. Individual features can be plan-, country- or Meta-eligibility-dependent — please verify current details on the vendor's own site before purchasing.
The rest of the BotPulsar platform
WhatsApp Business Platform
Official API access with Meta Embedded Signup, so you own the WABA and the number — not your vendor.
Shared team inbox
One inbox for the whole team, with unlimited seats on every plan.
AI agents and copilot
AI that answers from your own content — and knows when to hand off.
Contacts, CRM and commerce
The pipeline lives where the conversation happens.
Analytics, API and governance
Reporting, integrations and the controls enterprise buyers ask for.