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WhatsApp API pricing in India — from ₹300/month
Platform fees in INR, excluding GST. Meta's per-message charges are billed separately, directly at Meta's rate — BotPulsar adds no markup on top.
BotPulsar pricing has four tiers: Starter at ₹300/month, Growth at ₹999/month, Pro at ₹1,999/month and Business at ₹3,999/month on monthly billing. Quarterly billing saves 5% and annual billing saves 10%, which brings Growth to ₹899/month (₹10,788 billed annually), Pro to ₹1,799/month and Business to ₹3,599/month. All four include unlimited team members — BotPulsar does not charge per seat at any tier. The Starter plan covers 1,000 service conversations a month on the official WhatsApp Business API, and every plan starts with a 14-day trial. Meta's per-message charges are passed through at cost with zero markup, and campaigns show projected cost before you send. Compare the full plan limits below: unlimited users does not mean unlimited messages or AI usage. The calculator separates the platform fee from Meta's messaging bill.
Prefer Hindi? Understand WhatsApp API pricing in Hindi.
Starter
Launch on the official API at the lowest price.
₹300 billed monthly
₹855 billed every 3 months · You save ₹45
₹3,240 billed annually · You save ₹360
1,000 service conversations/month
Start 14-day trial- Unlimited team members
- Official WhatsApp Business API + Embedded Signup
- Shared team inbox with assignment and notes
- Unlimited contacts and 10 message templates
- Keyword, welcome and away auto-replies
- Green tick (verified badge) application support
Growth
For teams running their first campaigns.
₹999 billed monthly
₹2,847 billed every 3 months · You save ₹150
₹10,788 billed annually · You save ₹1,200
Unlimited service conversations
Start 14-day trial- Everything in Starter, plus:
- Unlimited broadcast campaigns and templates
- Contact segments, tags and custom fields
- Visual no-code workflow builder
- Click tracking and campaign analytics
- Website chat widget and QR/chat links
- CSV import/export and REST API access
Pro
For teams that sell and support at scale.
₹1,999 billed monthly
₹5,697 billed every 3 months · You save ₹300
₹21,588 billed annually · You save ₹2,400
Unlimited service conversations
Start 14-day trial- Everything in Growth, plus:
- AI agents with RAG on your own knowledge base
- AI copilot: suggested replies, rewrite, translate, summarise
- Sales CRM with pipelines, deals and tasks
- Multiple WhatsApp numbers per workspace
- A/B tests, drip sequences and retargeting
- Routing rules, SLA timers and CSAT surveys
- Catalog, carts, orders and payment links
Business
For agencies, resellers and regulated teams.
₹3,999 billed monthly
₹11,397 billed every 3 months · You save ₹600
₹43,188 billed annually · You save ₹4,800
Unlimited service conversations
Talk to sales- Everything in Pro, plus:
- SSO (SAML/OIDC) and granular role-based access
- Audit log, retention policies and data-export controls
- White-label and reseller/agency workspaces
- Custom reports and scheduled exports
- Instagram, web chat and RCS channels
- Priority support with named onboarding
- All prices are platform fees in INR, billed monthly, excluding GST.
- Meta charges its own per-message fee directly at cost — BotPulsar adds zero markup on top of Meta's rates.
- Unlimited team members on every plan, including Starter. We never charge per seat.
- No setup fee, no annual lock-in, cancel any time.
Estimate your real monthly cost
Platform fee plus Meta's per-message charges — the two things that make up your total bill. No signup required, nothing sent to a server.
BotPulsar platform fee₹999
Meta message charges (at cost, no markup)₹1,093
Estimated total / month₹2,092
Excludes GST. Uses Meta's India rate card, effective 1 October 2026, and rates vary by recipient country. The first 1000 service replies per phone number each month are free; additional replies are included in this estimate. Enter billable marketing, utility and domestic authentication messages outside eligible free entry point windows. Assumes one phone number, monthly billing and list rates; volume discounts, international authentication and additional provider usage are excluded. Check Meta's current pricing policy.
What Meta charges per template message
Billed by Meta on top of your platform fee, and passed through by BotPulsar at cost — we add zero markup.
Marketing
₹0.8631per message
Promotions, offers, product announcements, abandoned-cart nudges and any re-engagement message.
Utility
₹0.115per message
Order confirmations, delivery updates, payment reminders, appointment alerts and other transactional follow-ups.
Authentication
₹0.115per message
One-time passcodes, login verification and account-recovery codes.
Service
₹0.115per message from 1 October 2026
Your team's own replies inside the 24-hour customer service window. Since 1 October 2026, the first 1,000 delivered service messages per business phone number each month are free; additional service messages are charged. Utility templates inside that window are charged separately.
Rates shown are for recipients in India, effective 1 October 2026, and exclude GST. Your actual cost per message depends on the country your customer is in — every country has its own WhatsApp rate set by Meta. View the full country-wise rate list.
- These are Meta's per-message rates for recipients in India, effective 1 October 2026 and passed through at cost — BotPulsar adds no markup.
- Your actual cost depends on the country your recipient is in. Every country has its own WhatsApp rate.
- Meta's rates exclude GST. In India, 18% GST is added on top — a ₹0.8631 marketing message costs ₹1.0185 all-in.
- Since 1 October 2026, service replies use a monthly allowance of 1,000 free delivered messages per business phone number. Additional service messages and utility templates inside the 24-hour window are charged. Eligible free entry point messages remain exempt; check Meta's policy.
All four BotPulsar plans, feature by feature
Every plan includes unlimited team members. Pick the one that matches what you need today.
| Feature |
Starter ₹300/month |
Growth ₹999/month |
Pro ₹1,999/month |
Business ₹3,999/month |
|---|---|---|---|---|
| Core | ||||
| Team members | Unlimited | Unlimited | Unlimited | Unlimited |
| Service conversations included | 1,000/mo | Unlimited | Unlimited | Unlimited |
| WhatsApp numbers | 1 | 1 | Up to 5 | Unlimited |
| Contacts | Unlimited | Unlimited | Unlimited | Unlimited |
| Message templates | 10 | Unlimited | Unlimited | Unlimited |
| Inbox | ||||
| Shared inbox with assignment and notes | ✓Included | ✓Included | ✓Included | ✓Included |
| Collision prevention and presence | ✓Included | ✓Included | ✓Included | ✓Included |
| Teams, queues and business hours | −Not available | ✓Included | ✓Included | ✓Included |
| Routing rules, SLA timers and CSAT | −Not available | −Not available | ✓Included | ✓Included |
| Campaigns and automation | ||||
| Keyword, welcome and away replies | ✓Included | ✓Included | ✓Included | ✓Included |
| Broadcast campaigns and segments | −Not available | ✓Included | ✓Included | ✓Included |
| Visual no-code workflow builder | −Not available | ✓Included | ✓Included | ✓Included |
| Campaign cost preview before send | ✓Included | ✓Included | ✓Included | ✓Included |
| A/B tests, drip sequences and retargeting | −Not available | −Not available | ✓Included | ✓Included |
| AI and CRM | ||||
| AI copilot for agents | −Not available | −Not available | ✓Included | ✓Included |
| AI agents with RAG and tool calling | −Not available | −Not available | ✓Included | ✓Included |
| Sales CRM with pipelines and deals | −Not available | −Not available | ✓Included | ✓Included |
| Catalog, orders and payment links | −Not available | −Not available | ✓Included | ✓Included |
| Platform and governance | ||||
| REST API and outgoing webhooks | −Not available | ✓Included | ✓Included | ✓Included |
| Custom reports and scheduled exports | −Not available | −Not available | ✓Included | ✓Included |
| SSO (SAML/OIDC) and granular RBAC | −Not available | −Not available | −Not available | ✓Included |
| Audit log, retention and legal holds | −Not available | −Not available | −Not available | ✓Included |
| White-label and reseller workspaces | −Not available | −Not available | −Not available | ✓Included |
| Green tick application support | ✓Included | ✓Included | ✓Included | ✓Included |
What the alternatives charge
Entry-tier platform fees published on each vendor's own pricing page, captured October 2026.
BotPulsar
₹999/mo
Unlimited users · from ₹300/month
WATI
₹2,199/mo
Growth: 3 users, no extra seats; Pro and Business: 5 users, then ₹1,299 or ₹2,199 per extra user
AiSensy
₹1,500/mo
Basic: 1 owner + 5 agents, then ₹750 per extra agent; up to 200 on Enterprise
Interakt
₹1,000/mo
Unlimited agents (owner role on Starter and Growth)
Respond.io
$79/mo (~₹6,950)
Starter: 5 users, then $12 per extra user (Growth: 10 users, then $20)
Kommo
$25/user/mo (~₹2,200)
Paid CRM seats cost $25/user/month on Base; limited-rights free users can view and chat in specifically shared client profiles
Gallabox
₹2,999/mo
Hard-capped at 3 users on Basic; extra users need a plan upgrade
DoubleTick
₹3,000/mo
5 agents on Starter, 10 on Pro — annual billing required for headline rate
Zoko
$49.99/mo (~₹4,400)
Unlimited agents on Starter, but a per-conversation markup applies to every message
Gupshup
₹0 platform fee (pay-as-you-go)
No shared inbox or team seats on self-serve — it's an API/CPaaS wallet, not a helpdesk
360dialog
Pricing varies — verify with vendor
Varies by plan — verify with vendor
Bird
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Twilio
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Infobip
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Vonage
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Sinch
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Plivo
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Clickatell
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CM.com
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Route Mobile
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MSG91
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Netcore Cloud
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Yellow.ai
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Haptik
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Verloop.io
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LimeChat
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DelightChat
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Bik
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Zepic
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Picky Assist
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NovoChat
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WappBiz
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SleekFlow
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Trengo
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Manychat
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Rasayel
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TimelinesAI
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Wassenger
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Wazzup
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Chatfuel
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Landbot
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Sendbird
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Kommunicate
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Tidio
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Userlike
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Zendesk
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Freshworks
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LeadSquared
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Varies by plan — verify with vendor
Salesforce
Pricing varies — verify with vendor
Varies by plan — verify with vendor
Zoho CRM
Pricing varies — verify with vendor
Varies by plan — verify with vendor
Meta WhatsApp Cloud API
Pricing varies — verify with vendor
Varies by plan — verify with vendor
| Capability | BotPulsar | WATI | AiSensy | Interakt | Respond.io | Kommo | Gallabox | DoubleTick | Zoko | Gupshup | 360dialog | Bird | Twilio | Infobip | Vonage | Sinch | Plivo | Clickatell | CM.com | Route Mobile | MSG91 | Netcore Cloud | Yellow.ai | Haptik | Verloop.io | LimeChat | DelightChat | Bik | Zepic | Picky Assist | NovoChat | WappBiz | SleekFlow | Trengo | Manychat | Rasayel | TimelinesAI | Wassenger | Wazzup | Chatfuel | Landbot | Sendbird | Kommunicate | Tidio | Userlike | Zendesk | Freshworks | LeadSquared | Salesforce | Zoho CRM | Meta WhatsApp Cloud API |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Commercials | |||||||||||||||||||||||||||||||||||||||||||||||||||
| Entry platform price | ₹999/mo | ₹2,199/mo (annual) | ₹1,500/mo | ₹1,000/mo (yearly) | ~₹6,950/mo | ~₹2,200/user/mo | ₹2,999/mo | ₹3,000/mo (yearly) | ~₹4,400/mo | ₹0 + pay-as-you-go | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown |
| Entry plan under ₹500/month | ✓Included | −Not available | −Not available | −Not available | −Not available | −Not available | −Not available | −Not available | −Not available | ●Limited or higher plan only | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown |
| Unlimited team members on every plan | ✓Included | −Not available | ●Limited or higher plan only | ✓Included | −Not available | −Not available | −Not available | ●Limited or higher plan only | ●Limited or higher plan only | −Not available | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown |
| Zero markup on Meta conversation rates | ✓Included | ●Limited or higher plan only | −Not available | −Not available | ●Limited or higher plan only | ●Limited or higher plan only | ●Limited or higher plan only | ●Limited or higher plan only | −Not available | −Not available | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown |
| Native INR billing with GST-ready invoices | ✓Included | ✓Included | ✓Included | ✓Included | −Not available | −Not available | ✓Included | ✓Included | −Not available | ✓Included | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown |
| Monthly billing at the lowest advertised price | ✓Included | ●Limited or higher plan only | ●Limited or higher plan only | −Not available | −Not available | −Not available | −Not available | −Not available | ✓Included | ✓Included | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown |
| WhatsApp platform | |||||||||||||||||||||||||||||||||||||||||||||||||||
| Official API with Meta Embedded Signup | ✓Included | ✓Included | ✓Included | ✓Included | ✓Included | ✓Included | ✓Included | ✓Included | ✓Included | ✓Included | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown |
| WhatsApp Coexistence (keep the Business App) | ◎Subject to Meta eligibility | ●Limited or higher plan only | ●Limited or higher plan only | ●Limited or higher plan only | ●Limited or higher plan only | −Not available | ●Limited or higher plan only | ●Limited or higher plan only | −Not available | −Not available | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown |
| Multiple WhatsApp numbers per workspace | ✓ProIncluded from the Pro plan up | ●Limited or higher plan only | ●Limited or higher plan only | ●Limited or higher plan only | ✓Included | ●Limited or higher plan only | ●Limited or higher plan only | ●Limited or higher plan only | ●Limited or higher plan only | ✓Included | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown |
| Template builder with approval and quality monitoring | ✓Included | ✓Included | ✓Included | ✓Included | ✓Included | ●Limited or higher plan only | ✓Included | ✓Included | ✓Included | ●Limited or higher plan only | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown |
| Native WhatsApp Flows builder | ✓Included | ●Limited or higher plan only | ●Limited or higher plan only | ●Limited or higher plan only | ●Limited or higher plan only | −Not available | ●Limited or higher plan only | −Not available | −Not available | −Not available | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown |
| Green tick (verified badge) application support | ✓Included | ✓Included | ✓Included | ✓Included | ●Limited or higher plan only | ●Limited or higher plan only | ●Limited or higher plan only | ●Limited or higher plan only | ●Limited or higher plan only | ●Limited or higher plan only | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown |
| Inbox and team | |||||||||||||||||||||||||||||||||||||||||||||||||||
| Shared inbox with assignment, notes and mentions | ✓Included | ✓Included | ✓Included | ✓Included | ✓Included | ✓Included | ✓Included | ✓Included | ✓Included | −Not available | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown |
| Collision prevention and live presence | ✓Included | ●Limited or higher plan only | ●Limited or higher plan only | ●Limited or higher plan only | ✓Included | ●Limited or higher plan only | ●Limited or higher plan only | ●Limited or higher plan only | ●Limited or higher plan only | −Not available | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown |
| Routing rules, SLA timers and CSAT surveys | ✓ProIncluded from the Pro plan up | ●Limited or higher plan only | ●Limited or higher plan only | ●Limited or higher plan only | ✓Included | ●Limited or higher plan only | ●Limited or higher plan only | ●Limited or higher plan only | −Not available | −Not available | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown |
| Voice notes and rich media composer | ✓Included | ✓Included | ✓Included | ✓Included | ✓Included | ✓Included | ✓Included | ✓Included | ✓Included | ●Limited or higher plan only | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown |
| Campaigns and automation | |||||||||||||||||||||||||||||||||||||||||||||||||||
| Broadcast campaigns with segments and personalisation | ✓GrowthIncluded from the Growth plan up | ✓Included | ✓Included | ✓Included | ✓Included | ✓Included | ✓Included | ✓Included | ✓Included | ●Limited or higher plan only | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown |
| Visual no-code workflow builder | ✓GrowthIncluded from the Growth plan up | ✓Included | ●Limited or higher plan only | ●Limited or higher plan only | ✓Included | ✓Included | ✓Included | ●Limited or higher plan only | −Not available | −Not available | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown |
| A/B tests and drip sequences | ✓ProIncluded from the Pro plan up | ●Limited or higher plan only | ●Limited or higher plan only | ●Limited or higher plan only | ●Limited or higher plan only | ●Limited or higher plan only | ●Limited or higher plan only | −Not available | −Not available | −Not available | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown |
| Campaign cost preview before you send | ✓Included | ●Limited or higher plan only | ●Limited or higher plan only | ●Limited or higher plan only | −Not available | −Not available | −Not available | −Not available | −Not available | −Not available | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown |
| Click tracking and link attribution | ✓GrowthIncluded from the Growth plan up | ✓Included | ✓Included | ✓Included | ✓Included | ✓Included | ●Limited or higher plan only | ●Limited or higher plan only | −Not available | −Not available | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown |
| AI | |||||||||||||||||||||||||||||||||||||||||||||||||||
| AI agents with RAG on your own knowledge base | ✓ProIncluded from the Pro plan up | ●Limited or higher plan only | ●Limited or higher plan only | ●Limited or higher plan only | ●Limited or higher plan only | ●Limited or higher plan only | ●Limited or higher plan only | −Not available | −Not available | −Not available | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown |
| AI copilot: suggest, rewrite, translate, summarise | ✓ProIncluded from the Pro plan up | ●Limited or higher plan only | ●Limited or higher plan only | −Not available | ✓Included | ●Limited or higher plan only | ●Limited or higher plan only | −Not available | −Not available | −Not available | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown |
| AI agent evaluation and safe human handoff | ✓ProIncluded from the Pro plan up | −Not available | −Not available | −Not available | ●Limited or higher plan only | −Not available | −Not available | −Not available | −Not available | −Not available | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown |
| Sales, commerce and data | |||||||||||||||||||||||||||||||||||||||||||||||||||
| Built-in sales CRM with pipelines and deals | ✓ProIncluded from the Pro plan up | ●Limited or higher plan only | ●Limited or higher plan only | ●Limited or higher plan only | ●Limited or higher plan only | ✓Included | −Not available | −Not available | −Not available | −Not available | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown |
| Catalog, carts, orders and payment links | ✓ProIncluded from the Pro plan up | ●Limited or higher plan only | ●Limited or higher plan only | ✓Included | ●Limited or higher plan only | ●Limited or higher plan only | ✓Included | ✓Included | ✓Included | −Not available | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown |
| Booking, reminders and document collection | ✓ProIncluded from the Pro plan up | −Not available | −Not available | −Not available | −Not available | ●Limited or higher plan only | ●Limited or higher plan only | −Not available | −Not available | −Not available | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown |
| Custom reports and scheduled exports | ✓ProIncluded from the Pro plan up | ●Limited or higher plan only | ●Limited or higher plan only | ●Limited or higher plan only | ✓Included | ●Limited or higher plan only | ●Limited or higher plan only | ●Limited or higher plan only | ●Limited or higher plan only | −Not available | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown |
| REST API, scoped keys and outgoing webhooks | ✓GrowthIncluded from the Growth plan up | ✓Included | ✓Included | ✓Included | ✓Included | ✓Included | ✓Included | ✓Included | ✓Included | ✓Included | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown |
| Enterprise | |||||||||||||||||||||||||||||||||||||||||||||||||||
| SSO (SAML/OIDC) and granular RBAC | ✓BusinessIncluded from the Business plan up | ●Limited or higher plan only | −Not available | −Not available | ●Limited or higher plan only | ●Limited or higher plan only | −Not available | −Not available | −Not available | ●Limited or higher plan only | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown |
| Append-only audit log and retention policies | ✓BusinessIncluded from the Business plan up | ●Limited or higher plan only | −Not available | −Not available | ●Limited or higher plan only | ●Limited or higher plan only | −Not available | −Not available | −Not available | ●Limited or higher plan only | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown |
| White-label and reseller/agency workspaces | ✓BusinessIncluded from the Business plan up | ●Limited or higher plan only | ●Limited or higher plan only | −Not available | −Not available | ●Limited or higher plan only | −Not available | −Not available | −Not available | −Not available | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown | unknown |
✓ included ✓Pro included from that plan up ◎ subject to Meta eligibility ● limited, higher plan or paid add-on − not available. BotPulsar cells name the plan a capability is included from, so they can be checked against the plan table on the pricing page. Competitor cells are not tiered the same way, because vendor plan contents change more often than they are published. Competitor list prices and plan contents were captured in October 2026 from each vendor's public pricing page (WATI, AiSensy, Interakt, Respond.io, Kommo, Gallabox, DoubleTick, Zoko, Gupshup, 360dialog, Bird, Twilio, Infobip, Vonage, Sinch, Plivo, Clickatell, CM.com, Route Mobile, MSG91, Netcore Cloud, Yellow.ai, Haptik, Verloop.io, LimeChat, DelightChat, Bik, Zepic, Picky Assist, NovoChat, WappBiz, SleekFlow, Trengo, Manychat, Rasayel, TimelinesAI, Wassenger, Wazzup, Chatfuel, Landbot, Sendbird, Kommunicate, Tidio, Userlike, Zendesk, Freshworks, LeadSquared, Salesforce, Zoho CRM, Meta WhatsApp Cloud API) and may have changed since. Individual features can be plan-, country- or Meta-eligibility-dependent — please verify current details on the vendor's own site before purchasing.
What you actually pay
What exactly does the platform fee cover?
The monthly platform fee covers the BotPulsar product: inbox, campaigns, automations, AI, CRM, analytics and API access, with unlimited team members. Meta's per-message charges are separate and billed at cost.
Does BotPulsar add a markup on Meta's message rates?
No. Meta's conversation charges are passed through at cost. You see the same rate Meta publishes, and BotPulsar shows a campaign cost preview before you send so there are no invoice surprises.
What is the cheapest BotPulsar plan?
The Starter plan is ₹300/month with unlimited team members, 1,000 service conversations a month, the official API, the shared inbox and 10 templates. Every paid plan starts with a 14-day trial.
Do I have to commit annually to get the lowest price?
No. ₹999/month is the monthly price with no annual lock-in. Several competitors advertise their lowest rate only on annual billing. If you do want to commit, quarterly billing saves 5% and yearly saves 10% — Growth works out to ₹949/month quarterly or ₹899/month yearly.
How much does each WhatsApp message cost?
Meta charges per template message and BotPulsar passes it through at cost. For recipients in India that is ₹0.8631 for Marketing messages and ₹0.115 for Utility and Authentication messages. Rates differ by the country your customer is in. Service conversations — replies within the 24-hour customer service window — are not charged per template message.
Why do message rates differ by country?
Meta sets WhatsApp Business Platform rates per country, so a message to a customer in India costs a different amount than one to a customer in the UAE or the US. BotPulsar bills you Meta's rate for the recipient's country with no markup added, and the campaign composer previews the projected cost before you send.
Do you charge GST?
Prices are exclusive of GST. Invoices are issued in INR with GST-ready records, so your finance team can claim input credit.
Can I switch plans or cancel later?
Yes. Upgrade, downgrade or cancel at any time from billing settings. There is no setup fee and no cancellation penalty.