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What Indian businesses run on WhatsApp — and what it costs
The most common WhatsApp Business API use cases in India are fee and payment reminders, order and delivery updates, COD confirmation, abandoned cart recovery, OTPs, appointment reminders, lead qualification, admission enquiries, customer support, broadcasts, feedback and win-back campaigns. Each page below shows how the workflow runs on BotPulsar, its limitations, and a monthly cost worked out from Meta's India rates effective 1 July 2026 plus the BotPulsar plan it needs — from ₹999/month with unlimited users.
| Use case | Plan | Example volume | Monthly, before GST |
|---|---|---|---|
| Fee reminders | Growth | 2,000 messages | ₹1,229 |
| Abandoned cart recovery | Pro | 2,000 messages | ₹2,603 |
| Order & delivery updates | Growth | 6,000 messages | ₹1,689 |
| COD confirmation | Growth | 3,900 messages | ₹1,448 |
| OTP & verification | Growth | 10,000 messages | ₹2,149 |
| Lead qualification | Pro | 5,000 messages | ₹2,574 |
| Admission enquiries | Pro | 4,200 messages | ₹2,482 |
| Appointment reminders | Growth | 3,000 messages | ₹1,344 |
| Payment collection | Pro | 2,500 messages | ₹2,286 |
| Customer support | Pro | 10,000 messages | ₹3,149 |
| Broadcast campaigns | Growth | 5,000 messages | ₹5,314 |
| Feedback & reviews | Growth | 2,000 messages | ₹1,229 |
| Win-back & re-engagement | Pro | 2,000 messages | ₹3,725 |
Fee reminders
Due-date and overdue reminders to parents, with a payment link and delivery proof.
- Growth plan · about ₹1,229/month
Abandoned cart recovery
Timed cart reminders from your store's events, with an optional offer follow-up.
- Pro plan · about ₹2,603/month
Order & delivery updates
Confirmation, shipped, out-for-delivery and delivered updates from store events.
- Growth plan · about ₹1,689/month
COD confirmation
One-tap Confirm/Cancel for cash-on-delivery orders before dispatch.
- Growth plan · about ₹1,448/month
OTP & verification
One-time passcodes through Meta's authentication templates, sent by API.
- Growth plan · about ₹2,149/month
Lead qualification
AI or Flow-based questions, CRM deal creation and hand-off to sales.
- Pro plan · about ₹2,574/month
Admission enquiries
Shared counsellor inbox, enquiry pipeline and AI answers from your prospectus.
- Pro plan · about ₹2,482/month
Appointment reminders
Confirmation, day-before reminder, reschedule buttons and no-show follow-up.
- Growth plan · about ₹1,344/month
Payment collection
Razorpay payment links, invoice delivery and reminders that stop when paid.
- Pro plan · about ₹2,286/month
Customer support
Shared inbox, routing, SLA timers, CSAT and AI for repeat questions.
- Pro plan · about ₹3,149/month
Broadcast campaigns
Segmented, scheduled broadcasts with a cost preview and click tracking.
- Growth plan · about ₹5,314/month
Feedback & reviews
One-tap ratings after each order or visit, with recovery for the unhappy.
- Growth plan · about ₹1,229/month
Win-back & re-engagement
Automatic lapsed-customer segments with a two-step reminder-then-offer sequence.
- Pro plan · about ₹3,725/month