Home/ Use cases/Feedback & reviews
Collect customer feedback and reviews on WhatsApp
WhatsApp feedback collection asks a customer to rate an order, visit or support chat with one-tap buttons, right after it happens. On BotPulsar the rating is saved on the contact, a low score opens a chat for a manager to follow up, and a high score can be followed by a link to your Google review page.
Typical cost: 2,000 messages a month on the Growth plan costs about ₹1,229 before GST — ₹999 platform fee plus ₹230 in Meta charges at India rates effective 1 July 2026 — or ₹1,450 including 18% GST.
Feedback & reviews on BotPulsar, step by step
Trigger after the event
An order delivered, a visit completed or a ticket resolved starts the feedback workflow after a short wait.
Ask with buttons
A template with rating quick-replies — one tap, no form to open.
Branch on the score
Low scores are assigned to a manager as a chat; high scores receive a review-page link.
Report the trend
Scores are stored on the contact and reported by branch, team or product.
Monthly cost: Feedback & reviews
Meta's India rates effective 1 July 2026, passed through at cost. BotPulsar adds no markup.
| Line | Volume | Rate | Monthly |
|---|---|---|---|
| BotPulsar Growth plan (unlimited users) | — | flat | ₹999 |
| Meta utility: rating requests | 2,000 | ₹0.115 | ₹230 |
| Total before GST | 2,000 | ₹1,229 | |
| GST at 18% | ₹221 | ||
| Total including GST | ₹1,450 |
Who uses this
Limitations to know first
- Review sites set their own rules — ask every customer for a review, not only the happy ones, where the platform requires it.
- A survey with a promotion attached is a marketing message.
Ready-made templates
- Customer satisfaction survey (utility)
- Delivery confirmation and review request (utility)
- Loyalty reward notification (marketing)
Terms used on this page: CSAT · Interactive message · Template buttons
Feedback & reviews on WhatsApp: common questions
Is a feedback request a utility or a marketing message?
A request tied to a specific order, visit or ticket is usually accepted as utility. A general survey or one bundled with an offer is marketing.
What response rate do WhatsApp surveys get?
Typically much higher than email, because the question is one tap in an app the customer already has open. Your own rate depends on timing.
Can unhappy customers be routed to a manager?
Yes. A low rating assigns the conversation to a manager in the shared inbox, so recovery starts the same day.
Can we ask for a Google review on WhatsApp?
Yes, with a URL button to your review page. Check the review platform's own rules on who you may ask.
Other WhatsApp workflows teams run on BotPulsar
Fee reminders
Due-date and overdue reminders to parents, with a payment link and delivery proof.
Abandoned cart recovery
Timed cart reminders from your store's events, with an optional offer follow-up.
Order & delivery updates
Confirmation, shipped, out-for-delivery and delivered updates from store events.
COD confirmation
One-tap Confirm/Cancel for cash-on-delivery orders before dispatch.
OTP & verification
One-time passcodes through Meta's authentication templates, sent by API.
Lead qualification
AI or Flow-based questions, CRM deal creation and hand-off to sales.