Home/ WhatsApp templates/Loyalty reward notification
WhatsApp loyalty reward notification template
Loyalty messages perform well because they tell the customer about something they already own. Leading with the balance rather than the offer is what makes them read differently from a discount blast.
The template
Marketing category — promotional content, which requires recorded opt-in for marketing and carries the highest per-message rate.
Body
Hi {{customer_name}}, you've earned {{points_earned}} points.
Your balance: {{points_balance}} points
Worth: {{reward_value}}
Points expire on {{expiry_date}} — redeem them on your next order.
Footer
Reply STOP to unsubscribe.
Buttons
- Redeem points (url)
What gets filled in per recipient
| Variable | Sample value |
|---|---|
{{customer_name}} |
Priya |
{{points_earned}} |
250 |
{{points_balance}} |
1,150 |
{{reward_value}} |
₹575 |
{{expiry_date}} |
31 December |
Approval notes for this template
Naming the rupee value of the balance converts far better than points alone, which most customers cannot mentally price.
An expiry reminder close to the date is one of the few promotional messages customers reliably thank you for.
Loyalty reward notification: common questions
What Meta category does the 'Loyalty reward notification' template use?
The Loyalty reward notification template is submitted under the marketing category. Marketing category — promotional content, which requires recorded opt-in for marketing and carries the highest per-message rate.
Can I edit the variables in the 'Loyalty reward notification' template?
Yes. The Loyalty reward notification template is a fixed body with named variables submitted to Meta in advance and reviewed before it can be sent, so you can change the wording or the variables to match your brand. If the edited version is rejected, it can be edited again and resubmitted — the version history stays intact, so you are not starting from a blank draft.
Which businesses use the 'Loyalty reward notification' template?
It's built for marketing & promotions use cases: Offers, launches and win-backs — with the opt-in rules that apply.
How much does the 'Loyalty reward notification' template cost to send?
WhatsApp prices every template by its Meta category, so the Loyalty reward notification template is charged at the marketing rate rather than a flat per-message fee — the same wording costs more as a marketing template than as a utility one.
What other templates pair with 'Loyalty reward notification'?
Loyalty reward notification is most often used alongside Welcome message for new contacts, Festive offer announcement and Flash sale alert, the other marketing & promotions templates in this library.
Others in this category
Welcome message for new contacts
The welcome message sets the terms of the relationship. Saying plainly what you will send and …
Festive offer announcement
Festive campaigns are the highest-volume marketing sends of the Indian retail year, and also the noisiest …
Flash sale alert
Flash sale messages should be short. The entire value is the deadline, so anything that delays …