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WhatsApp flash sale alert template
Flash sale messages should be short. The entire value is the deadline, so anything that delays the reader from seeing it is working against the message.
The template
Marketing category — promotional content, which requires recorded opt-in for marketing and carries the highest per-message rate.
Body
{{duration}} only, {{customer_name}} — {{discount_value}} off {{category_name}}.
Ends at {{end_time}} today.
Footer
Reply STOP to unsubscribe.
Buttons
- Shop now (url)
What gets filled in per recipient
| Variable | Sample value |
|---|---|
{{duration}} |
6 hours |
{{customer_name}} |
Priya |
{{discount_value}} |
30% |
{{category_name}} |
footwear |
{{end_time}} |
11 PM |
Approval notes for this template
Only claim urgency that is real. Customers notice a flash sale that runs every week, and the credibility loss outlasts the campaign.
Send during waking hours in the recipient's timezone. A 3 AM flash sale earns blocks, not orders.
Flash sale alert: common questions
What Meta category does the 'Flash sale alert' template use?
The Flash sale alert template is submitted under the marketing category. Marketing category — promotional content, which requires recorded opt-in for marketing and carries the highest per-message rate.
Can I edit the variables in the 'Flash sale alert' template?
Yes. The Flash sale alert template is a fixed body with named variables submitted to Meta in advance and reviewed before it can be sent, so you can change the wording or the variables to match your brand. If the edited version is rejected, it can be edited again and resubmitted — the version history stays intact, so you are not starting from a blank draft.
Which businesses use the 'Flash sale alert' template?
It's built for marketing & promotions use cases: Offers, launches and win-backs — with the opt-in rules that apply.
How much does the 'Flash sale alert' template cost to send?
WhatsApp prices every template by its Meta category, so the Flash sale alert template is charged at the marketing rate rather than a flat per-message fee — the same wording costs more as a marketing template than as a utility one.
What other templates pair with 'Flash sale alert'?
Flash sale alert is most often used alongside Welcome message for new contacts, Festive offer announcement and New product launch, the other marketing & promotions templates in this library.
Others in this category
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