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WhatsApp festive offer announcement template
Festive campaigns are the highest-volume marketing sends of the Indian retail year, and also the noisiest inboxes. An image header and a specific, dated offer do more than clever copy at that time of year.
The template
Marketing category — promotional content, which requires recorded opt-in for marketing and carries the highest per-message rate.
Body
{{festival_name}} sale is live, {{customer_name}}!
Get up to {{discount_value}} off {{category_name}}.
Offer ends {{end_date}} — use code {{discount_code}}.
Footer
Reply STOP to unsubscribe.
Buttons
- Shop the sale (url)
What gets filled in per recipient
| Variable | Sample value |
|---|---|
{{festival_name}} |
Diwali |
{{customer_name}} |
Priya |
{{discount_value}} |
40% |
{{category_name}} |
home décor |
{{end_date}} |
22 October |
{{discount_code}} |
DIWALI40 |
Approval notes for this template
Segment by past purchase category rather than blasting the full list. Festive season is exactly when block rates spike on untargeted sends.
Submit festive templates well ahead of the season — review queues lengthen when every business is submitting at once.
Festive offer announcement: common questions
What Meta category does the 'Festive offer announcement' template use?
The Festive offer announcement template is submitted under the marketing category. Marketing category — promotional content, which requires recorded opt-in for marketing and carries the highest per-message rate.
Can I edit the variables in the 'Festive offer announcement' template?
Yes. The Festive offer announcement template is a fixed body with named variables submitted to Meta in advance and reviewed before it can be sent, so you can change the wording or the variables to match your brand. If the edited version is rejected, it can be edited again and resubmitted — the version history stays intact, so you are not starting from a blank draft.
Which businesses use the 'Festive offer announcement' template?
It's built for marketing & promotions use cases: Offers, launches and win-backs — with the opt-in rules that apply.
How much does the 'Festive offer announcement' template cost to send?
WhatsApp prices every template by its Meta category, so the Festive offer announcement template is charged at the marketing rate rather than a flat per-message fee — the same wording costs more as a marketing template than as a utility one.
What other templates pair with 'Festive offer announcement'?
Festive offer announcement is most often used alongside Welcome message for new contacts, Flash sale alert and New product launch, the other marketing & promotions templates in this library.
Others in this category
Welcome message for new contacts
The welcome message sets the terms of the relationship. Saying plainly what you will send and …
Flash sale alert
Flash sale messages should be short. The entire value is the deadline, so anything that delays …
New product launch
Product launches work best sent to the segment most likely to care — past buyers in …