Home/ WhatsApp templates/New product launch
WhatsApp new product launch template
Product launches work best sent to the segment most likely to care — past buyers in the same category — rather than to everyone. The image header does most of the persuading.
The template
Marketing category — promotional content, which requires recorded opt-in for marketing and carries the highest per-message rate.
Body
Hi {{customer_name}}, {{product_name}} just launched.
{{product_highlight}}
Available now from {{price}}.
Footer
Reply STOP to unsubscribe.
Buttons
- See it (url)
What gets filled in per recipient
| Variable | Sample value |
|---|---|
{{customer_name}} |
Priya |
{{product_name}} |
the Terracotta Series |
{{product_highlight}} |
Handmade dinnerware, fired in small batches. |
{{price}} |
₹1,899 |
Approval notes for this template
An image header materially lifts response on launch templates — the sample image is reviewed with the copy at submission.
Segment on category affinity. A launch sent to your whole list mostly buys you blocks from people who never wanted that product line.
New product launch: common questions
What Meta category does the 'New product launch' template use?
The New product launch template is submitted under the marketing category. Marketing category — promotional content, which requires recorded opt-in for marketing and carries the highest per-message rate.
Can I edit the variables in the 'New product launch' template?
Yes. The New product launch template is a fixed body with named variables submitted to Meta in advance and reviewed before it can be sent, so you can change the wording or the variables to match your brand. If the edited version is rejected, it can be edited again and resubmitted — the version history stays intact, so you are not starting from a blank draft.
Which businesses use the 'New product launch' template?
It's built for marketing & promotions use cases: Offers, launches and win-backs — with the opt-in rules that apply.
How much does the 'New product launch' template cost to send?
WhatsApp prices every template by its Meta category, so the New product launch template is charged at the marketing rate rather than a flat per-message fee — the same wording costs more as a marketing template than as a utility one.
What other templates pair with 'New product launch'?
New product launch is most often used alongside Welcome message for new contacts, Festive offer announcement and Flash sale alert, the other marketing & promotions templates in this library.
Others in this category
Welcome message for new contacts
The welcome message sets the terms of the relationship. Saying plainly what you will send and …
Festive offer announcement
Festive campaigns are the highest-volume marketing sends of the Indian retail year, and also the noisiest …
Flash sale alert
Flash sale messages should be short. The entire value is the deadline, so anything that delays …