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WhatsApp welcome message for new contacts template
The welcome message sets the terms of the relationship. Saying plainly what you will send and how often measurably reduces later blocks, because nothing that arrives afterwards is a surprise.
The template
Marketing category — promotional content, which requires recorded opt-in for marketing and carries the highest per-message rate.
Body
Welcome to {{business_name}}, {{customer_name}}!
You'll get order updates and occasional offers here — usually no more than {{frequency}}.
How can we help you today?
Footer
Reply STOP anytime to unsubscribe.
Buttons
- Browse products (quick_reply)
- Talk to support (quick_reply)
What gets filled in per recipient
| Variable | Sample value |
|---|---|
{{business_name}} |
BotPulsar Store |
{{customer_name}} |
Priya |
{{frequency}} |
twice a month |
Approval notes for this template
Stating frequency is the highest-value line in this template. Vague promises produce blocks when your actual cadence turns out higher.
Send it immediately on opt-in, while the customer still remembers signing up.
Welcome message for new contacts: common questions
What Meta category does the 'Welcome message for new contacts' template use?
The Welcome message for new contacts template is submitted under the marketing category. Marketing category — promotional content, which requires recorded opt-in for marketing and carries the highest per-message rate.
Can I edit the variables in the 'Welcome message for new contacts' template?
Yes. The Welcome message for new contacts template is a fixed body with named variables submitted to Meta in advance and reviewed before it can be sent, so you can change the wording or the variables to match your brand. If the edited version is rejected, it can be edited again and resubmitted — the version history stays intact, so you are not starting from a blank draft.
Which businesses use the 'Welcome message for new contacts' template?
It's built for marketing & promotions use cases: Offers, launches and win-backs — with the opt-in rules that apply.
How much does the 'Welcome message for new contacts' template cost to send?
WhatsApp prices every template by its Meta category, so the Welcome message for new contacts template is charged at the marketing rate rather than a flat per-message fee — the same wording costs more as a marketing template than as a utility one.
What other templates pair with 'Welcome message for new contacts'?
Welcome message for new contacts is most often used alongside Festive offer announcement, Flash sale alert and New product launch, the other marketing & promotions templates in this library.
Others in this category
Festive offer announcement
Festive campaigns are the highest-volume marketing sends of the Indian retail year, and also the noisiest …
Flash sale alert
Flash sale messages should be short. The entire value is the deadline, so anything that delays …
New product launch
Product launches work best sent to the segment most likely to care — past buyers in …