Home/ Use cases/Broadcast campaigns
WhatsApp broadcast campaigns without getting blocked
A WhatsApp broadcast sends one approved template to a segment of opted-in contacts through the official API — unlike the WhatsApp Business app, which caps broadcast lists and risks bans. On BotPulsar you pick the segment, see Meta's projected cost before sending, schedule the send, and track delivered, read and clicked per recipient.
Typical cost: 5,000 messages a month on the Growth plan costs about ₹5,314 before GST — ₹999 platform fee plus ₹4,316 in Meta charges at India rates effective 1 July 2026 — or ₹6,271 including 18% GST.
Broadcast campaigns on BotPulsar, step by step
Build the segment
Filter contacts by tag, custom field, purchase history or last activity — opted-in contacts only.
Choose an approved template
Marketing templates with image, video or document headers and up to ten buttons, personalised per recipient.
Preview the cost
The composer shows the projected Meta charge for the segment before you press send.
Schedule and throttle
Send now or at a scheduled time; sending respects your number's messaging limit.
Track and retarget
Delivered, read and clicked per recipient; on Pro, retarget those who clicked but did not buy.
Monthly cost: Broadcast campaigns
Meta's India rates effective 1 July 2026, passed through at cost. BotPulsar adds no markup.
| Line | Volume | Rate | Monthly |
|---|---|---|---|
| BotPulsar Growth plan (unlimited users) | — | flat | ₹999 |
| Meta marketing: marketing broadcast messages | 5,000 | ₹0.8631 | ₹4,316 |
| Total before GST | 5,000 | ₹5,314 | |
| GST at 18% | ₹957 | ||
| Total including GST | ₹6,271 |
Who uses this
Limitations to know first
- Only opted-in contacts can be messaged, and marketing messages to Indian numbers are subject to Meta's per-user frequency caps.
- A high block rate lowers your quality rating and eventually your messaging limit — segment tightly.
- Broadcasts are not available on Starter.
Ready-made templates
- Festive offer announcement (marketing)
- Flash sale alert (marketing)
- New product launch (marketing)
- Back in stock alert (marketing)
Works with
Terms used on this page: Broadcast · Segmentation · Quality rating · Messaging limit (tier) · Guide: How to send WhatsApp broadcast messages without getting banned
Broadcast campaigns on WhatsApp: common questions
How many people can we broadcast to on WhatsApp?
On the official API, as many as your messaging limit allows — the limit rises through tiers of 1,000, 10,000 and 100,000 customers a day as your volume and quality rating hold up. The WhatsApp Business app caps broadcast lists far lower.
How much does a WhatsApp broadcast cost in India?
Meta's marketing rate per delivered message plus your plan fee. The cost example on this page shows a 5,000-message month, and the composer shows the exact figure before every send.
Will broadcasting get our number banned?
Not on the official API if you message opted-in contacts with relevant content. Blocks and reports lower your quality rating; sustained low quality reduces your limit.
Can we see who clicked the link in a broadcast?
Yes. Link clicks are tracked per recipient, and on Pro you can retarget clickers who did not convert.
Can we schedule festival campaigns in advance?
Yes. Schedule the send for any date and time, with the template approved ahead of the festival rush.
Which plan includes broadcasts?
Growth (₹999/month) and above. Starter covers inbox and auto-replies only.
Other WhatsApp workflows teams run on BotPulsar
Fee reminders
Due-date and overdue reminders to parents, with a payment link and delivery proof.
Abandoned cart recovery
Timed cart reminders from your store's events, with an optional offer follow-up.
Order & delivery updates
Confirmation, shipped, out-for-delivery and delivered updates from store events.
COD confirmation
One-tap Confirm/Cancel for cash-on-delivery orders before dispatch.
OTP & verification
One-time passcodes through Meta's authentication templates, sent by API.
Lead qualification
AI or Flow-based questions, CRM deal creation and hand-off to sales.