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WhatsApp back in stock alert template
Back-in-stock alerts have unusually high conversion because the customer explicitly asked for them. They still sit in the marketing category, since the message promotes a product rather than updating an existing order.
The template
Marketing category — promotional content, which requires recorded opt-in for marketing and carries the highest per-message rate.
Body
Good news {{customer_name}} — {{product_name}} is back in stock.
You asked us to let you know. Stock is limited, so grab it while it lasts.
Footer
Reply STOP to unsubscribe.
Buttons
- Buy now (url)
What gets filled in per recipient
| Variable | Sample value |
|---|---|
{{customer_name}} |
Priya |
{{product_name}} |
the Ceramic Dinner Set |
Approval notes for this template
Only send to customers who actively requested the alert, and reference that request in the copy — it is both honest and materially reduces block rate.
Send once. A back-in-stock alert repeated three times is a promotional broadcast wearing a request-based label.
Back in stock alert: common questions
What Meta category does the 'Back in stock alert' template use?
The Back in stock alert template is submitted under the marketing category. Marketing category — promotional content, which requires recorded opt-in for marketing and carries the highest per-message rate.
Can I edit the variables in the 'Back in stock alert' template?
Yes. The Back in stock alert template is a fixed body with named variables submitted to Meta in advance and reviewed before it can be sent, so you can change the wording or the variables to match your brand. If the edited version is rejected, it can be edited again and resubmitted — the version history stays intact, so you are not starting from a blank draft.
Which businesses use the 'Back in stock alert' template?
It's built for orders & delivery use cases: Confirmations, shipping updates and the messages that cut RTO.
How much does the 'Back in stock alert' template cost to send?
WhatsApp prices every template by its Meta category, so the Back in stock alert template is charged at the marketing rate rather than a flat per-message fee — the same wording costs more as a marketing template than as a utility one.
What other templates pair with 'Back in stock alert'?
Back in stock alert is most often used alongside Order confirmation, Order shipped notification and Out for delivery, the other orders & delivery templates in this library.
Others in this category
Order confirmation
The order confirmation is the highest-volume transactional message most commerce businesses send, and it is the …
Order shipped notification
Shipping notifications reliably cut 'where is my order' support volume, because the customer gets the tracking …
Out for delivery
The out-for-delivery message is what reduces failed deliveries. Its whole job is to make sure someone …