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WhatsApp order shipped notification template
Shipping notifications reliably cut 'where is my order' support volume, because the customer gets the tracking link on the channel they already read rather than in an email they do not open.
The template
Utility category — the message relates to a specific order, appointment or account the customer already has.
Body
Good news {{customer_name}} — your order {{order_id}} has shipped.
Courier: {{courier_name}}
Tracking ID: {{tracking_id}}
Expected delivery: {{delivery_date}}
Footer
Reply STOP to opt out of order updates.
Buttons
- Track shipment (url)
What gets filled in per recipient
| Variable | Sample value |
|---|---|
{{customer_name}} |
Priya |
{{order_id}} |
BP-48219 |
{{courier_name}} |
Delhivery |
{{tracking_id}} |
DL9284712 |
{{delivery_date}} |
12 August |
Approval notes for this template
Send this on the courier's pickup event rather than on a fixed schedule, so the tracking ID is live by the time the customer taps it.
A dead tracking link generates more support contacts than sending nothing, so gate the send on the tracking ID actually existing.
Order shipped notification: common questions
What Meta category does the 'Order shipped notification' template use?
The Order shipped notification template is submitted under the utility category. Utility category — the message relates to a specific order, appointment or account the customer already has.
Can I edit the variables in the 'Order shipped notification' template?
Yes. The Order shipped notification template is a fixed body with named variables submitted to Meta in advance and reviewed before it can be sent, so you can change the wording or the variables to match your brand. If the edited version is rejected, it can be edited again and resubmitted — the version history stays intact, so you are not starting from a blank draft.
Which businesses use the 'Order shipped notification' template?
It's built for orders & delivery use cases: Confirmations, shipping updates and the messages that cut RTO.
How much does the 'Order shipped notification' template cost to send?
WhatsApp prices every template by its Meta category, so the Order shipped notification template is charged at the utility rate rather than a flat per-message fee — the same wording costs more as a marketing template than as a utility one.
What other templates pair with 'Order shipped notification'?
Order shipped notification is most often used alongside Order confirmation, Out for delivery and Delivery confirmation and review request, the other orders & delivery templates in this library.
Others in this category
Order confirmation
The order confirmation is the highest-volume transactional message most commerce businesses send, and it is the …
Out for delivery
The out-for-delivery message is what reduces failed deliveries. Its whole job is to make sure someone …
Delivery confirmation and review request
Confirming delivery closes the loop and creates the one moment a customer is most willing to …