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WhatsApp order confirmation template
The order confirmation is the highest-volume transactional message most commerce businesses send, and it is the one customers actually expect. It belongs in the utility category because it relates to a specific order the customer just placed.
The template
Utility category — the message relates to a specific order, appointment or account the customer already has.
Body
Hi {{customer_name}}, thanks for your order!
Order ID: {{order_id}}
Amount: {{order_total}}
Estimated delivery: {{delivery_date}}
We'll message you here as soon as it ships.
Footer
Reply STOP to opt out of order updates.
Buttons
- Track order (url)
What gets filled in per recipient
| Variable | Sample value |
|---|---|
{{customer_name}} |
Priya |
{{order_id}} |
BP-48219 |
{{order_total}} |
₹2,499 |
{{delivery_date}} |
12 August |
Approval notes for this template
Keep this strictly transactional. Adding a discount code for the next purchase moves it into the marketing category and is a common rejection reason.
The track-order URL button can carry a variable in its path, so one approved template links every customer to their own order.
Order confirmation: common questions
What Meta category does the 'Order confirmation' template use?
The Order confirmation template is submitted under the utility category. Utility category — the message relates to a specific order, appointment or account the customer already has.
Can I edit the variables in the 'Order confirmation' template?
Yes. The Order confirmation template is a fixed body with named variables submitted to Meta in advance and reviewed before it can be sent, so you can change the wording or the variables to match your brand. If the edited version is rejected, it can be edited again and resubmitted — the version history stays intact, so you are not starting from a blank draft.
Which businesses use the 'Order confirmation' template?
It's built for orders & delivery use cases: Confirmations, shipping updates and the messages that cut RTO.
How much does the 'Order confirmation' template cost to send?
WhatsApp prices every template by its Meta category, so the Order confirmation template is charged at the utility rate rather than a flat per-message fee — the same wording costs more as a marketing template than as a utility one.
What other templates pair with 'Order confirmation'?
Order confirmation is most often used alongside Order shipped notification, Out for delivery and Delivery confirmation and review request, the other orders & delivery templates in this library.
Others in this category
Order shipped notification
Shipping notifications reliably cut 'where is my order' support volume, because the customer gets the tracking …
Out for delivery
The out-for-delivery message is what reduces failed deliveries. Its whole job is to make sure someone …
Delivery confirmation and review request
Confirming delivery closes the loop and creates the one moment a customer is most willing to …