Integration

TikTok Ads WhatsApp integration

Ingest leads and attribution data, including pixel-based conversion tracking.

The TikTok Ads connector ingests leads and attribution data including a pixel ID, so conversions that happen inside a WhatsApp conversation can be measured against the TikTok campaign that produced the click rather than disappearing at the point the chat opens.

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What it does

What the TikTok Ads connector supports

Capabilities

Import leads
Import ad attribution data

What you'll need to connect

base_url
account_id
pixel_id
api_version

Common uses

What teams build with it

Attribute WhatsApp conversations to the TikTok campaign and creative behind them.

Report conversions that complete in chat rather than on a landing page.

Compare cost per qualified conversation across ad platforms on one basis.

FAQ

TikTok Ads integration: common questions

Does the TikTok integration support pixel-based tracking?

Yes, pixel ID is a configuration field alongside the ad account, so pixel-based conversion attribution is supported.

Do I need a developer to connect TikTok Ads?

No, connecting only needs your ad account ID, pixel ID and API version; no custom code is required.

What does the connector actually import?

Leads and attribution data, so a WhatsApp conversation can be traced back to the TikTok campaign and creative that produced it.

Can I compare TikTok performance against other ad platforms?

Yes, because attribution is normalized the same way across acquisition connectors, cost per qualified conversation can be compared across platforms on one basis.

Does this track conversions that happen inside the chat?

Yes, that's the point of pixel-based attribution here — conversions completing in a WhatsApp conversation are measured against the campaign rather than being lost once the chat opens.

Does the connector require its own API version setting?

Yes, API version is a configuration field, since TikTok's Ads API is versioned and BotPulsar targets the version you specify.

Google Ads

Ingest leads and attribution data from click-to-WhatsApp Google Ads campaigns.

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