BotPulsar vs Zoko
Zoko starts at $49.99/mo (~₹4,400). BotPulsar starts free, and ₹999/month with unlimited team members.
BotPulsar is cheaper than Zoko and does not charge per seat. BotPulsar has a Starter plan at ₹300/month and a Growth plan at ₹999/month, both with unlimited team members. Zoko's entry plan (Starter) is $49.99/mo (~₹4,400), and its seat model is: unlimited agents on starter, but a per-conversation markup applies to every message. A Shopify-centric WhatsApp commerce tool billed in USD. Starter looks simple but marks up every conversation; the markup-free tiers start much higher, at $79.99/month.
BotPulsar
₹999/mo
Unlimited users · Starter plan at ₹300
Zoko
$49.99/mo (~₹4,400)
Unlimited agents on Starter, but a per-conversation markup applies to every message
Four reasons teams switch from Zoko
BotPulsar Growth costs roughly 77% less than Zoko's entry plan, with native INR billing instead of a USD card charge.
No per-conversation markup on any BotPulsar plan — Zoko's Starter adds $0.015 to every conversation.
AI agents and CRM pipelines come in at ₹1,999 — Zoko's equivalent tier is $139.99/month (~₹12,300).
GST-ready invoices out of the box instead of a foreign-currency subscription.
Zoko's full plan list: $49.99 Starter · $79.99 Plus (5 agents) · $139.99 Elite (10 agents) · $499.99 Max (30 agents). Verify current pricing at https://www.zoko.io/pricing.
BotPulsar vs Zoko, capability by capability
| Capability | BotPulsar | Zoko |
|---|---|---|
| Commercials | ||
| Entry platform price | ₹999/mo | ~₹4,400/mo |
| Entry plan under ₹500/month | ✓Included | −Not available |
| Unlimited team members on every plan | ✓Included | ●Limited or higher plan only |
| Zero markup on Meta conversation rates | ✓Included | −Not available |
| Native INR billing with GST-ready invoices | ✓Included | −Not available |
| Monthly billing at the lowest advertised price | ✓Included | ✓Included |
| WhatsApp platform | ||
| Official API with Meta Embedded Signup | ✓Included | ✓Included |
| WhatsApp Coexistence (keep the Business App) | ◎Subject to Meta eligibility | −Not available |
| Multiple WhatsApp numbers per workspace | ✓ProIncluded from the Pro plan up | ●Limited or higher plan only |
| Template builder with approval and quality monitoring | ✓Included | ✓Included |
| Native WhatsApp Flows builder | ✓Included | −Not available |
| Green tick (verified badge) application support | ✓Included | ●Limited or higher plan only |
| Inbox and team | ||
| Shared inbox with assignment, notes and mentions | ✓Included | ✓Included |
| Collision prevention and live presence | ✓Included | ●Limited or higher plan only |
| Routing rules, SLA timers and CSAT surveys | ✓ProIncluded from the Pro plan up | −Not available |
| Voice notes and rich media composer | ✓Included | ✓Included |
| Campaigns and automation | ||
| Broadcast campaigns with segments and personalisation | ✓GrowthIncluded from the Growth plan up | ✓Included |
| Visual no-code workflow builder | ✓GrowthIncluded from the Growth plan up | −Not available |
| A/B tests and drip sequences | ✓ProIncluded from the Pro plan up | −Not available |
| Campaign cost preview before you send | ✓Included | −Not available |
| Click tracking and link attribution | ✓GrowthIncluded from the Growth plan up | −Not available |
| AI | ||
| AI agents with RAG on your own knowledge base | ✓ProIncluded from the Pro plan up | −Not available |
| AI copilot: suggest, rewrite, translate, summarise | ✓ProIncluded from the Pro plan up | −Not available |
| AI agent evaluation and safe human handoff | ✓ProIncluded from the Pro plan up | −Not available |
| Sales, commerce and data | ||
| Built-in sales CRM with pipelines and deals | ✓ProIncluded from the Pro plan up | −Not available |
| Catalog, carts, orders and payment links | ✓ProIncluded from the Pro plan up | ✓Included |
| Booking, reminders and document collection | ✓ProIncluded from the Pro plan up | −Not available |
| Custom reports and scheduled exports | ✓ProIncluded from the Pro plan up | ●Limited or higher plan only |
| REST API, scoped keys and outgoing webhooks | ✓GrowthIncluded from the Growth plan up | ✓Included |
| Enterprise | ||
| SSO (SAML/OIDC) and granular RBAC | ✓BusinessIncluded from the Business plan up | −Not available |
| Append-only audit log and retention policies | ✓BusinessIncluded from the Business plan up | −Not available |
| White-label and reseller/agency workspaces | ✓BusinessIncluded from the Business plan up | −Not available |
✓ included ✓Pro included from that plan up ◎ subject to Meta eligibility ● limited, higher plan or paid add-on − not available. BotPulsar cells name the plan a capability is included from, so they can be checked against the plan table on the pricing page. Competitor cells are not tiered the same way, because vendor plan contents change more often than they are published. Competitor list prices and plan contents were captured in August 2026 from each vendor's public pricing page (Zoko) and may have changed since. Individual features can be plan-, country- or Meta-eligibility-dependent — please verify current details on the vendor's own site before purchasing.
Switching from Zoko takes about a day
Your WhatsApp Business Account and number stay in your own Meta Business Manager — you are never locked in.
Keep your number
Your WABA and phone number are yours. Re-point the number to BotPulsar through Meta Embedded Signup — no new number, no downtime for existing chats.
Move templates
Approved templates live on your WABA, so they carry across automatically. We re-sync approval and quality status on connect.
Import contacts
CSV import with tags, custom fields, owners and consent state preserved. De-duplication runs on the way in.
Rebuild automations
Our team maps your existing flows into the visual builder with you. Migration assistance is free on every plan.
BotPulsar vs Zoko: common questions
Is BotPulsar cheaper than Zoko?
Yes. BotPulsar Growth is ₹999/month with unlimited team members, against Zoko's $49.99/mo (~₹4,400) entry price (Starter). BotPulsar's entry plan, Starter, is ₹300/month.
Can I migrate from Zoko to BotPulsar without losing my number?
Yes. Your WhatsApp Business Account and phone number stay in your own Meta Business Manager, so migrating is a matter of re-pointing the number. BotPulsar helps you move templates and contacts, and there is no charge for migration assistance.
What does BotPulsar do that Zoko does not?
BotPulsar includes unlimited team members on every plan, a ₹300 Starter tier, AI agents with retrieval on your own knowledge base, campaign cost preview before you send, and enterprise controls such as SSO, audit logs and white-label workspaces.
Does Zoko charge per agent seat?
Zoko's pricing model is: Unlimited agents on Starter, but a per-conversation markup applies to every message. BotPulsar never charges per seat — unlimited team members are included on every plan, including Starter, so adding another agent does not change the bill.
How does Zoko's entry price compare with BotPulsar's?
Zoko does not publish a free-forever plan; its lowest published price is $49.99/mo (~₹4,400). BotPulsar's Starter plan is ₹300/month with the official API, a shared inbox and unlimited team members, and every plan starts with a 14-day trial.
What plans does Zoko offer, and how do they compare to BotPulsar?
Zoko's published pricing is $49.99 Starter · $79.99 Plus (5 agents) · $139.99 Elite (10 agents) · $499.99 Max (30 agents). BotPulsar has four plans — Starter at ₹300, Growth at ₹999, Pro at ₹1,999 and Business at ₹3,999 — each unlocking more of the product rather than more seats.
Does BotPulsar add a markup on top of Meta's WhatsApp message costs?
No. Meta's per-message charges are billed at cost with no markup on any BotPulsar plan, and the rate card is public on the pricing page, so comparing total cost against Zoko only requires comparing the platform fee.
Why would a team switch from Zoko to BotPulsar?
BotPulsar Growth costs roughly 77% less than Zoko's entry plan, with native INR billing instead of a USD card charge. No per-conversation markup on any BotPulsar plan — Zoko's Starter adds $0.015 to every conversation. AI agents and CRM pipelines come in at ₹1,999 — Zoko's equivalent tier is $139.99/month (~₹12,300). GST-ready invoices out of the box instead of a foreign-currency subscription.
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