WhatsApp drip campaigns: a practical guide to multi-step sequences
A WhatsApp drip campaign is a scheduled sequence of messages sent over time — typically triggered by an event like a sign-up or a lapsed purchase — rather than a single broadcast to everyone at once. It works best for nurturing a lead through a multi-step decision, not for a one-off announcement.
Drip sequence vs. broadcast
A broadcast sends one message to a segment at one point in time. A drip sequence sends several messages spaced over days or weeks, each one conditional on whether the contact has responded, purchased or otherwise moved forward — which is why it needs a workflow builder rather than a simple send tool.
Structuring a sequence that respects frequency limits
A typical structure: an initial message, a follow-up after several days if there is no response, and a final message with a different angle before the sequence stops entirely. Each step should be able to exit early the moment the contact converts, replies negatively, or opts out — continuing a sequence past that point is exactly what damages quality rating.
A/B testing inside a sequence
Split-testing which opening message gets a better response, then rolling the winner into the full sequence, compounds over a recurring drip in a way it does not for a single broadcast — small improvements repeat every time the sequence triggers.
Try BotPulsar
BotPulsar starts at ₹300/month with unlimited team members and 1,000 service conversations, then ₹999/month on Growth. 14-day trial, and no per-seat billing at any tier. See the full pricing or compare it against WATI, AiSensy, Interakt, Respond.io and Kommo.