10 best WhatsApp Business API providers in India (2026)
For most Indian businesses in 2026 the shortlist is BotPulsar, Interakt, AiSensy and WATI. BotPulsar has the lowest paid entry price — ₹300/month on Starter and ₹999/month on Growth, billed monthly — with unlimited users on every plan and Meta's rates at cost. Interakt also has unlimited agents, from ₹1,000/month paid yearly, but lists per-message rates about 10–12% above Meta's. AiSensy has a limited Free Forever plan and paid plans from ₹1,500/month with five agents; WATI starts at ₹2,199/month billed annually, with three users on Growth. Gallabox and DoubleTick cap agents per plan at a higher entry price. Zoko and Respond.io bill in USD and suit Shopify or global teams. Gupshup is a developer API wallet with no built-in inbox, and Kommo is a CRM charged per user.
Quick comparison: price, seats and free plans
Entry prices are the cheapest paid plan each vendor publishes, before 18% GST and Meta's per-message charges. Seat rules matter as much as the headline price, because they decide what a team of five or fifteen actually pays.
| Provider | Entry price | Entry plan | Users / agents | Free plan |
|---|---|---|---|---|
| BotPulsar | ₹300/mo | Starter (monthly) | Unlimited users on every plan | No (14-day trial) |
| Gupshup | ₹0 platform fee (pay-as-you-go) | Self-serve | No shared inbox or team seats on self-serve — it's an API/CPaaS wallet, not a helpdesk | Yes |
| Interakt | ₹1,000/mo | Starter (₹11,999 billed yearly) | Unlimited agents (owner role on Starter and Growth) | No |
| AiSensy | ₹1,500/mo | Basic (paid) | Basic: 1 owner + 5 agents, then ₹750 per extra agent; up to 200 on Enterprise | Yes |
| WATI | ₹2,199/mo | Growth (billed annually) | Growth: 3 users, no extra seats; Pro and Business: 5 users, then ₹1,299 or ₹2,199 per extra user | No |
| Kommo | $25/user/mo (~₹2,200) | Base | Paid CRM seats cost $25/user/month on Base; limited-rights free users can view and chat in specifically shared client profiles | No |
| Gallabox | ₹2,999/mo | Basic (quarterly billing) | Hard-capped at 3 users on Basic; extra users need a plan upgrade | No |
| DoubleTick | ₹3,000/mo | Starter (billed yearly) | 5 agents on Starter, 10 on Pro — annual billing required for headline rate | No |
| Zoko | $49.99/mo (~₹4,400) | Starter | Unlimited agents on Starter, but a per-conversation markup applies to every message | No |
| Respond.io | $79/mo (~₹6,950) | Starter (annual) | Starter: 5 users, then $12 per extra user (Growth: 10 users, then $20) | No |
How we compared
We compared every provider on the same six points: entry price in rupees, whether users are metered, whether a free plan exists, whether Meta's message rates are marked up, whether the advertised price needs an annual commitment, and how deep the AI, chatbot and CRM features go.
Prices come from each vendor's own public pricing page, checked on 15 October 2026; pages that change price by country were loaded from India. Dollar prices are converted at ₹88. We list only vendors whose prices we could verify; enterprise platforms that quote privately, such as Twilio, Infobip or Route Mobile, are covered on our comparison pages instead. BotPulsar is our own product, so we have tried to state where a rival is the better choice.
How to choose
Ignore feature-count marketing for a moment. Three structural things determine what you will actually pay and how painful the platform gets at scale: whether users are metered, whether the provider marks up Meta's rates, and whether the advertised price needs an annual commitment.
Everything else — inbox, broadcasts, chatbot builder — is table stakes across the helpdesk-style platforms here in 2026. The differences show up in AI depth, commerce, and enterprise governance.
BotPulsar
Starter at ₹300, Growth at ₹999/month, Pro at ₹1,999 and Business at ₹3,999. Unlimited team members on every plan including Starter, no markup on Meta rates, and native INR billing with GST-ready invoices.
Pro brings AI agents with RAG on your own knowledge base, an agent copilot, sales CRM, multiple numbers and commerce. Business adds SSO, audit logs, retention policy, white-label and reseller workspaces. Best for teams that want depth without per-seat billing.
Best for: teams of any size that want the official API, AI agents and a CRM without paying per seat. Watch out for: it is a young product launched in 2026, so it has fewer published reviews and integrations than WATI or AiSensy.
Interakt
Starter is ₹11,999 a year (₹1,000 a month) or ₹3,499 a quarter — there is no monthly option — then Growth at ₹2,799 and Advanced at ₹3,799 a month. Every plan has unlimited agents, which makes Interakt the closest to BotPulsar on seats.
The difference is in per-message rates: Interakt lists ₹0.970 per marketing message on Starter (₹0.958 Growth, ₹0.949 Advanced) against Meta's ₹0.8631; only Enterprise advertises no markup. AI agents, the visual workflow builder and enterprise governance are also thinner.
Best for: small Indian businesses and Shopify stores that want a simple, unlimited-user inbox and broadcasts. Watch out for: the entry price needs a quarter or a year upfront, and the per-message markup grows with every campaign you send.
AiSensy
A Free Forever plan for the API, green tick application and live chat, but without broadcasting. Paid plans start at ₹1,500/month (Basic), then ₹3,200 Pro, ₹9,100 Premium and ₹45,000 Enterprise, billed monthly. Onboarding is genuinely quick.
Basic includes an owner and five agents, with each extra agent ₹750 a month; Enterprise goes up to 200. The drag-and-drop chatbot builder (₹2,500/month) and the AI agent (₹1,350/month) are paid add-ons, and marketing messages are ₹1.09 against Meta's ₹0.8631.
Best for: businesses that want to start free and grow into broadcasts with strong onboarding support. Watch out for: a 26% markup on marketing messages and separate chatbot and AI add-ons, so model your monthly message volume before comparing headline prices.
WATI
₹2,199/month Growth, ₹4,899 Pro and ₹14,799 Business billed annually, or ₹2,999, ₹6,499 and ₹18,499 billed monthly. One of the most recognised names in the Indian market with a solid shared inbox and chatbot builder.
Pricing is seat-based. Growth includes three users and cannot add more; Pro and Business include five, then ₹1,299 or ₹2,199 per extra user a month. A ten-person team on Pro pays ₹11,394 a month billed annually.
Best for: teams that value a well-known brand, a mature chatbot builder and a large partner ecosystem. Watch out for: seat-based pricing — the bill rises with every agent, so cost out the team you will have in a year, not the one you have now.
Respond.io
$79/month Starter on annual billing ($99 monthly), rising to $159 and $279. Starter includes five users and charges $12 per extra user; Growth includes ten, then $20. Monthly Active Contact metering sits on top.
Genuinely good omnichannel product. It is priced for global teams, bills in USD, and for an India-only operation the maths rarely works.
Best for: global teams that run WhatsApp beside Instagram, Messenger, email and other channels in one omnichannel inbox. Watch out for: USD billing, per-seat charges above five users and contact-based metering for an India-only team.
Kommo
About $25 per user per month on semi-annual billing. A messaging-first CRM with a capable Salesbot builder.
The per-user model is the deciding factor: a five-agent team lands near ₹11,000/month before Meta's conversation charges. WhatsApp is a channel within the CRM rather than the centre of the product.
Best for: sales teams that want a pipeline CRM first, with WhatsApp as one of several channels. Watch out for: strictly per-user pricing, which makes a support desk of ten or more people expensive.
Gallabox
₹2,999/month Basic (quarterly billing), capped at 3 users with no way to add more on that tier. Essential and Advanced raise the cap to 6 and 10 users but charge ₹1,200–₹1,500 for every extra agent.
A capable no-code chatbot and commerce builder, but the per-agent pricing makes it expensive to scale a support or sales team.
Best for: small sales teams of three to six people who want a no-code bot and commerce flows. Watch out for: hard user caps per plan and ₹1,200–₹1,500 for each extra agent once you outgrow them.
DoubleTick
₹3,000/month Starter and ₹4,200 Pro, both on annual billing plus 18% GST added at checkout. Broadcast- and catalog-focused, aimed at D2C sellers.
The headline price requires an annual commitment; there is no monthly-billing option at the advertised rate, and AI/CRM depth is thin.
Best for: D2C sellers focused on catalog sharing and broadcasts. Watch out for: the advertised rate needs a yearly commitment, and the 5 and 10-agent limits on Starter and Pro.
Zoko
$49.99/month Starter, billed in USD, with a $0.015 markup added to every conversation. Markup-free tiers start at $79.99/month (Plus, 5 agents).
Built for Shopify merchants who want commerce-first WhatsApp. The USD billing and per-conversation markup on the entry plan add up fast for an India-only business.
Best for: Shopify stores that want commerce-first WhatsApp with unlimited agents on the entry plan. Watch out for: the per-conversation markup on Starter, which grows with volume, and USD billing.
Gupshup
₹0 platform fee on self-serve — it's pay-as-you-go, roughly $0.001 per message on top of Meta's own conversation rate, billed from a prepaid wallet.
This is a CPaaS/API tier for developers, not a helpdesk: no shared inbox, chatbot builder or CRM out of the box. Fits a team that wants to build its own interface on top of the API, or an enterprise with SMS/RCS/voice needs alongside WhatsApp.
Best for: developers and enterprises building their own interface, or needing SMS, RCS and voice alongside WhatsApp. Watch out for: you build or buy the inbox, chatbot and CRM yourself, so the ₹0 platform fee is not the whole cost.
What a 5, 10 and 20-agent team pays
Headline prices hide the biggest difference between these providers: how the bill changes as you add people. This table prices the same team on each platform at the cheapest published combination of plan and extra seats.
List prices from each vendor's own pricing page, checked on 15 October 2026. Billing terms differ — the label says when a price needs quarterly or yearly payment. US-dollar prices are converted at ₹88 to the dollar. Figures exclude 18% GST and Meta's per-message charges, which are the same whichever provider you use unless the provider adds a markup. The Kommo row assumes every listed agent needs a full paid CRM seat; Kommo also permits limited-rights free users in specifically shared client profiles. Check the vendor's site before you commit.
| Provider | 5 agents | 10 agents | 20 agents | Seat rule |
|---|---|---|---|---|
| BotPulsar Growth | ₹999 | ₹999 | ₹999 | Unlimited users |
| Interakt Starter (yearly) | ₹1,000 | ₹1,000 | ₹1,000 | Unlimited agents |
| AiSensy Basic | ₹1,500 | ₹5,250 | ₹12,750 | Owner + 5 agents, then ₹750 each |
| DoubleTick (yearly) | ₹3,000 | ₹4,200 | Custom quote | 5 agents Starter, 10 Pro |
| Zoko Starter | ≈₹4,399 | ≈₹4,399 | ≈₹4,399 | Unlimited agents, plus a per-conversation markup |
| Gallabox (quarterly) | ₹6,999 | ₹11,799 | ₹23,799 | Essential 6 users, then ₹1,200 each |
| WATI Pro (annual) | ₹4,899 | ₹11,394 | ₹24,384 | 5 users, then ₹1,299 each |
| Respond.io (annual) | ≈₹6,952 | ≈₹12,232 | ≈₹22,792 | 5 users, then $12 each |
| Kommo (6-month) | ≈₹11,000 | ≈₹22,000 | ≈₹44,000 | $25 per user |
Where each provider fits
Small business sending its first broadcasts: BotPulsar Growth, Interakt Starter or AiSensy Basic, all priced in rupees. AiSensy's free plan is useful for getting the API and green tick application started, but it cannot send broadcasts.
Support or sales team of five or more: choose a provider that does not charge per seat — BotPulsar, Interakt or Zoko — or cost out the seat fees on WATI, Gallabox, Respond.io and Kommo before you sign.
Shopify and D2C brands: Zoko, Interakt and DoubleTick lead with commerce. BotPulsar covers catalog, carts, orders and payment links on Pro, with a Shopify connector for cart recovery and order updates.
Schools, coaching institutes and clinics: fee reminders, admission enquiries and appointment reminders are mostly utility templates, so the deciding factors are a no-code chatbot, a shared inbox and Hindi templates. BotPulsar ships English and Hindi workflow templates for these.
Developers building their own product: Gupshup's API wallet, or BotPulsar's REST API and webhooks if you also want an inbox for the humans on your team.
Global teams on many channels: Respond.io is the most complete omnichannel product here, at a USD price.
Questions to ask before you sign
Do you add a markup on Meta's per-message rates, and is it shown on the invoice? A markup of even ₹0.20 per message costs ₹20,000 more on a lakh messages.
Is the advertised price monthly or does it need a yearly commitment? How many users does it include, and what does the next one cost?
Is the WhatsApp Business Account created in my own Meta Business Manager? If it sits in the provider's account, switching later is much harder.
Are the chatbot builder and AI agents included, or separate add-ons? Do you help with template approval and green tick applications?
Can I see the projected cost of a campaign before it is sent, and set a monthly spend limit? After the October 2026 changes to service message billing, cost visibility matters more than it used to.
The short answer
Cheapest serious option with unlimited users: BotPulsar. Closest on seats: Interakt, if you accept yearly billing and its per-message rates. Most recognised Indian brands: WATI and AiSensy. Best for global multi-channel teams with budget: Respond.io. Best if you want a CRM first and WhatsApp second: Kommo. Best for Shopify commerce: Zoko. Best if you're building your own interface on the raw API: Gupshup. Avoid Gallabox and DoubleTick if you plan to grow past a handful of agents — per-seat and annual-lock pricing bites hardest there.
Frequently asked questions
Which is the best WhatsApp Business API provider in India?
It depends on team size and what you need. For a growing team on a budget, BotPulsar (₹300–₹3,999/month, unlimited users) and Interakt (from ₹1,000/month paid yearly, unlimited agents) cost least on platform fees, and BotPulsar adds no per-message markup. WATI and AiSensy are the best-known Indian brands. Respond.io suits global omnichannel teams, Zoko suits Shopify stores, and Gupshup suits developers building their own interface.
Which WhatsApp Business API provider is cheapest in India?
Gupshup self-serve has a ₹0 platform fee but no inbox, and AiSensy has a limited Free Forever plan. Among paid plans with a shared team inbox, BotPulsar Starter at ₹300/month is the lowest list price in this comparison. Meta's per-message charges are added on every provider.
Is the WhatsApp Business API free in India?
No. Access through Meta's signup is free, but Meta charges per delivered template message — ₹0.8631 per marketing message and ₹0.115 per utility message before GST — and service replies beyond the first 1,000 per number each month. Most providers add a platform fee on top.
Do WhatsApp API providers mark up Meta's message rates?
Many do. AiSensy lists ₹1.09 per marketing message and Interakt Starter ₹0.970, against Meta's ₹0.8631. Zoko adds $0.015 per conversation on its Starter plan and Gupshup adds $0.001 per message. BotPulsar passes Meta's rate through at cost. Always compare the per-message rate, not just the platform fee.
Which WhatsApp API providers include unlimited users?
BotPulsar includes unlimited users on every plan, and Interakt lists unlimited agents. Zoko's Starter plan has unlimited agents but adds a per-conversation markup. AiSensy Basic includes five agents and charges ₹750 for each extra one. WATI, Gallabox, DoubleTick, Respond.io and Kommo also limit or charge for seats.
Is an official Meta partner (BSP) better than a tech provider?
For most businesses it makes little practical difference: both connect to the same Meta Cloud API and pay the same Meta rates. What matters more is that the WhatsApp Business Account is created in your own Meta Business Manager, so you can move the number to another provider later.
Can I switch WhatsApp API provider without losing my number?
Yes, if the WhatsApp Business Account is in your own Meta Business Manager. The number, display name and approved templates stay with you. Chat history stored in the old provider's inbox does not move, so export what you need before switching.
How long does it take to get the WhatsApp Business API in India?
With Embedded Signup the number itself connects in minutes. Meta's business verification, needed for higher messaging limits and the green tick, can take from a few days to a couple of weeks.
Which provider is best for Shopify stores in India?
Zoko and Interakt are built around Shopify commerce. BotPulsar connects to Shopify without code, importing your catalog and orders to drive cart-recovery and order-update messages, with no per-agent pricing.
Try BotPulsar
BotPulsar starts at ₹300/month with unlimited team members and 1,000 service conversations, then ₹999/month on Growth. 14-day trial, and no per-seat billing at any tier. See the full pricing or compare it against WATI, AiSensy, Interakt, Respond.io and Kommo.