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WhatsApp referral programme invite template
Referral invites belong on WhatsApp more than anywhere else, because sharing is one tap away in the same app. Make the reward two-sided and the code trivially forwardable.
The template
Marketing category — promotional content, which requires recorded opt-in for marketing and carries the highest per-message rate.
Body
Hi {{customer_name}}, refer a friend and you both save.
They get {{friend_reward}} on their first order.
You get {{referrer_reward}} when they buy.
Your code: {{referral_code}}
Footer
Reply STOP to unsubscribe.
Buttons
- Share your code (url)
What gets filled in per recipient
| Variable | Sample value |
|---|---|
{{customer_name}} |
Priya |
{{friend_reward}} |
₹200 off |
{{referrer_reward}} |
₹200 credit |
{{referral_code}} |
PRIYA200 |
Approval notes for this template
Personalised codes let you attribute referrals without asking anyone to fill a form.
Target customers who have already bought more than once. Asking a first-time buyer to vouch for you is premature.
Referral programme invite: common questions
What Meta category does the 'Referral programme invite' template use?
The Referral programme invite template is submitted under the marketing category. Marketing category — promotional content, which requires recorded opt-in for marketing and carries the highest per-message rate.
Can I edit the variables in the 'Referral programme invite' template?
Yes. The Referral programme invite template is a fixed body with named variables submitted to Meta in advance and reviewed before it can be sent, so you can change the wording or the variables to match your brand. If the edited version is rejected, it can be edited again and resubmitted — the version history stays intact, so you are not starting from a blank draft.
Which businesses use the 'Referral programme invite' template?
It's built for marketing & promotions use cases: Offers, launches and win-backs — with the opt-in rules that apply.
How much does the 'Referral programme invite' template cost to send?
WhatsApp prices every template by its Meta category, so the Referral programme invite template is charged at the marketing rate rather than a flat per-message fee — the same wording costs more as a marketing template than as a utility one.
What other templates pair with 'Referral programme invite'?
Referral programme invite is most often used alongside Welcome message for new contacts, Festive offer announcement and Flash sale alert, the other marketing & promotions templates in this library.
Others in this category
Welcome message for new contacts
The welcome message sets the terms of the relationship. Saying plainly what you will send and …
Festive offer announcement
Festive campaigns are the highest-volume marketing sends of the Indian retail year, and also the noisiest …
Flash sale alert
Flash sale messages should be short. The entire value is the deadline, so anything that delays …