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WhatsApp cod order confirmation template
Cash-on-delivery return-to-origin is one of the biggest cost lines in Indian e-commerce. A confirmation step before dispatch, answered with a single tap, removes a meaningful share of orders that were never going to be accepted.
The template
Utility category — the message relates to a specific order, appointment or account the customer already has.
Body
Hi {{customer_name}}, please confirm your cash-on-delivery order.
Order ID: {{order_id}}
Item: {{product_name}}
Amount payable: {{order_total}}
Delivering to: {{delivery_address}}
Confirm below so we can dispatch it.
Buttons
- Confirm order (quick_reply)
- Cancel order (quick_reply)
What gets filled in per recipient
| Variable | Sample value |
|---|---|
{{customer_name}} |
Priya |
{{order_id}} |
BP-48219 |
{{product_name}} |
Ceramic Dinner Set |
{{order_total}} |
₹2,499 |
{{delivery_address}} |
Indiranagar, Bengaluru |
Approval notes for this template
Hold dispatch until confirmation arrives, with a timeout that cancels or escalates — the saving comes from not shipping unconfirmed orders.
Include the address so the customer catches a wrong one before the courier does.
COD order confirmation: common questions
What Meta category does the 'COD order confirmation' template use?
The COD order confirmation template is submitted under the utility category. Utility category — the message relates to a specific order, appointment or account the customer already has.
Can I edit the variables in the 'COD order confirmation' template?
Yes. The COD order confirmation template is a fixed body with named variables submitted to Meta in advance and reviewed before it can be sent, so you can change the wording or the variables to match your brand. If the edited version is rejected, it can be edited again and resubmitted — the version history stays intact, so you are not starting from a blank draft.
Which businesses use the 'COD order confirmation' template?
It's built for orders & delivery use cases: Confirmations, shipping updates and the messages that cut RTO.
How much does the 'COD order confirmation' template cost to send?
WhatsApp prices every template by its Meta category, so the COD order confirmation template is charged at the utility rate rather than a flat per-message fee — the same wording costs more as a marketing template than as a utility one.
What other templates pair with 'COD order confirmation'?
COD order confirmation is most often used alongside Order confirmation, Order shipped notification and Out for delivery, the other orders & delivery templates in this library.
Others in this category
Order confirmation
The order confirmation is the highest-volume transactional message most commerce businesses send, and it is the …
Order shipped notification
Shipping notifications reliably cut 'where is my order' support volume, because the customer gets the tracking …
Out for delivery
The out-for-delivery message is what reduces failed deliveries. Its whole job is to make sure someone …