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WhatsApp cart recovery with discount template
This is the second step of a cart recovery sequence — sent a day or so after the neutral reminder, only if the cart is still open. Because it carries an incentive it must be submitted as a marketing template.
The template
Marketing category — promotional content, which requires recorded opt-in for marketing and carries the highest per-message rate.
Body
Still thinking it over, {{customer_name}}?
Here's {{discount_value}} off {{product_name}} — use code {{discount_code}} at checkout.
Offer valid until {{expiry_date}}.
Footer
Reply STOP to unsubscribe.
Buttons
- Claim offer (url)
What gets filled in per recipient
| Variable | Sample value |
|---|---|
{{customer_name}} |
Priya |
{{discount_value}} |
10% |
{{product_name}} |
the Ceramic Dinner Set |
{{discount_code}} |
COMEBACK10 |
{{expiry_date}} |
15 August |
Approval notes for this template
Marketing category requires recorded opt-in for promotional messaging. A purchase alone is not opt-in to marketing.
Stop the sequence the moment the cart converts or the customer opts out — continuing past that is what drives block rate up.
Cart recovery with discount: common questions
What Meta category does the 'Cart recovery with discount' template use?
The Cart recovery with discount template is submitted under the marketing category. Marketing category — promotional content, which requires recorded opt-in for marketing and carries the highest per-message rate.
Can I edit the variables in the 'Cart recovery with discount' template?
Yes. The Cart recovery with discount template is a fixed body with named variables submitted to Meta in advance and reviewed before it can be sent, so you can change the wording or the variables to match your brand. If the edited version is rejected, it can be edited again and resubmitted — the version history stays intact, so you are not starting from a blank draft.
Which businesses use the 'Cart recovery with discount' template?
It's built for orders & delivery use cases: Confirmations, shipping updates and the messages that cut RTO.
How much does the 'Cart recovery with discount' template cost to send?
WhatsApp prices every template by its Meta category, so the Cart recovery with discount template is charged at the marketing rate rather than a flat per-message fee — the same wording costs more as a marketing template than as a utility one.
What other templates pair with 'Cart recovery with discount'?
Cart recovery with discount is most often used alongside Order confirmation, Order shipped notification and Out for delivery, the other orders & delivery templates in this library.
Others in this category
Order confirmation
The order confirmation is the highest-volume transactional message most commerce businesses send, and it is the …
Order shipped notification
Shipping notifications reliably cut 'where is my order' support volume, because the customer gets the tracking …
Out for delivery
The out-for-delivery message is what reduces failed deliveries. Its whole job is to make sure someone …