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Utility template

WhatsApp order cancellation confirmation template

A cancellation message exists to stop the follow-up question about the refund. State the amount and the expected timeline in the same message, and most customers will not need to contact you at all.

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The template

Utility category — the message relates to a specific order, appointment or account the customer already has.

Body

Hi {{customer_name}}, your order {{order_id}} has been cancelled.

Refund amount: {{refund_amount}}
Expected in your account by: {{refund_date}}

Sorry it didn't work out this time.
Variables

What gets filled in per recipient

VariableSample value
{{customer_name}} Priya
{{order_id}} BP-48219
{{refund_amount}} ₹2,499
{{refund_date}} 18 August
Before you submit

Approval notes for this template

Give a date rather than a vague window. 'By 18 August' prevents far more follow-ups than '5-7 business days'.

Resist adding a win-back offer here. It reads as tone-deaf and pushes the template into marketing category.

FAQ

Order cancellation confirmation: common questions

What Meta category does the 'Order cancellation confirmation' template use?

The Order cancellation confirmation template is submitted under the utility category. Utility category — the message relates to a specific order, appointment or account the customer already has.

Can I edit the variables in the 'Order cancellation confirmation' template?

Yes. The Order cancellation confirmation template is a fixed body with named variables submitted to Meta in advance and reviewed before it can be sent, so you can change the wording or the variables to match your brand. If the edited version is rejected, it can be edited again and resubmitted — the version history stays intact, so you are not starting from a blank draft.

Which businesses use the 'Order cancellation confirmation' template?

It's built for orders & delivery use cases: Confirmations, shipping updates and the messages that cut RTO.

How much does the 'Order cancellation confirmation' template cost to send?

WhatsApp prices every template by its Meta category, so the Order cancellation confirmation template is charged at the utility rate rather than a flat per-message fee — the same wording costs more as a marketing template than as a utility one.

What other templates pair with 'Order cancellation confirmation'?

Order cancellation confirmation is most often used alongside Order confirmation, Order shipped notification and Out for delivery, the other orders & delivery templates in this library.

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