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WhatsApp payment failed retry template
A failed payment is a recoverable moment if the retry link arrives while the customer is still at their phone. Delay is the enemy here more than copy.
The template
Utility category — the message relates to a specific order, appointment or account the customer already has.
Body
Hi {{customer_name}}, your payment of {{amount}} for {{purpose}} didn't go through.
Your order is still reserved. Tap below to try again.
Buttons
- Retry payment (url)
What gets filled in per recipient
| Variable | Sample value |
|---|---|
{{customer_name}} |
Priya |
{{amount}} |
₹2,499 |
{{purpose}} |
order BP-48219 |
Approval notes for this template
Send within a minute of the failure webhook. After an hour the customer has usually moved on or bought elsewhere.
Do not state the failure reason from the gateway verbatim — codes like 'do not honour' alarm customers without helping them.
Payment failed retry: common questions
What Meta category does the 'Payment failed retry' template use?
The Payment failed retry template is submitted under the utility category. Utility category — the message relates to a specific order, appointment or account the customer already has.
Can I edit the variables in the 'Payment failed retry' template?
Yes. The Payment failed retry template is a fixed body with named variables submitted to Meta in advance and reviewed before it can be sent, so you can change the wording or the variables to match your brand. If the edited version is rejected, it can be edited again and resubmitted — the version history stays intact, so you are not starting from a blank draft.
Which businesses use the 'Payment failed retry' template?
It's built for payments & billing use cases: Payment links, receipts, invoices and due reminders.
How much does the 'Payment failed retry' template cost to send?
WhatsApp prices every template by its Meta category, so the Payment failed retry template is charged at the utility rate rather than a flat per-message fee — the same wording costs more as a marketing template than as a utility one.
What other templates pair with 'Payment failed retry'?
Payment failed retry is most often used alongside Payment link request, Payment received and Invoice delivery, the other payments & billing templates in this library.
Others in this category
Payment link request
A payment request should name what the money is for, how much, and when the link …
Payment received
Confirm payment immediately on success. The gap between a customer paying and seeing acknowledgement is where …
Invoice delivery
Sending the invoice as a document header rather than a link means the customer keeps the …