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WhatsApp payment link request template
A payment request should name what the money is for, how much, and when the link expires. Ambiguity on any of those three is what makes customers hesitate on a payment link received over chat.
The template
Utility category — the message relates to a specific order, appointment or account the customer already has.
Body
Hi {{customer_name}}, here's your payment link for {{purpose}}.
Amount: {{amount}}
Valid until: {{expiry}}
Tap below to pay securely.
Footer
Never share OTPs with anyone, including our staff.
Buttons
- Pay now (url)
What gets filled in per recipient
| Variable | Sample value |
|---|---|
{{customer_name}} |
Priya |
{{purpose}} |
order BP-48219 |
{{amount}} |
₹2,499 |
{{expiry}} |
10 August, 6 PM |
Approval notes for this template
The footer warning is worth keeping on every payment template. Payment-link fraud over WhatsApp is common and the line costs nothing.
Set a real expiry and honour it. Links that never expire are the ones attackers reuse.
Payment link request: common questions
What Meta category does the 'Payment link request' template use?
The Payment link request template is submitted under the utility category. Utility category — the message relates to a specific order, appointment or account the customer already has.
Can I edit the variables in the 'Payment link request' template?
Yes. The Payment link request template is a fixed body with named variables submitted to Meta in advance and reviewed before it can be sent, so you can change the wording or the variables to match your brand. If the edited version is rejected, it can be edited again and resubmitted — the version history stays intact, so you are not starting from a blank draft.
Which businesses use the 'Payment link request' template?
It's built for payments & billing use cases: Payment links, receipts, invoices and due reminders.
How much does the 'Payment link request' template cost to send?
WhatsApp prices every template by its Meta category, so the Payment link request template is charged at the utility rate rather than a flat per-message fee — the same wording costs more as a marketing template than as a utility one.
What other templates pair with 'Payment link request'?
Payment link request is most often used alongside Payment received, Payment failed retry and Invoice delivery, the other payments & billing templates in this library.
Others in this category
Payment received
Confirm payment immediately on success. The gap between a customer paying and seeing acknowledgement is where …
Payment failed retry
A failed payment is a recoverable moment if the retry link arrives while the customer is …
Invoice delivery
Sending the invoice as a document header rather than a link means the customer keeps the …