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WhatsApp missed appointment follow-up template
Tone carries this one. A missed appointment is usually life getting in the way, and a message that reads as a telling-off loses the customer entirely.
The template
Utility category — the message relates to a specific order, appointment or account the customer already has.
Body
Hi {{customer_name}}, we missed you at your {{service_name}} appointment on {{appointment_date}}.
No problem at all — would you like to rebook?
Buttons
- Rebook now (quick_reply)
What gets filled in per recipient
| Variable | Sample value |
|---|---|
{{customer_name}} |
Priya |
{{service_name}} |
Dental cleaning |
{{appointment_date}} |
14 August |
Approval notes for this template
Send a few hours after the missed slot, not immediately — the customer may simply be running late.
Do not mention a no-show fee in this template. If you charge one, that belongs in a separate, clearly-worded message.
Missed appointment follow-up: common questions
What Meta category does the 'Missed appointment follow-up' template use?
The Missed appointment follow-up template is submitted under the utility category. Utility category — the message relates to a specific order, appointment or account the customer already has.
Can I edit the variables in the 'Missed appointment follow-up' template?
Yes. The Missed appointment follow-up template is a fixed body with named variables submitted to Meta in advance and reviewed before it can be sent, so you can change the wording or the variables to match your brand. If the edited version is rejected, it can be edited again and resubmitted — the version history stays intact, so you are not starting from a blank draft.
Which businesses use the 'Missed appointment follow-up' template?
It's built for appointments & bookings use cases: Confirmations, reminders and reschedules that cut no-shows.
How much does the 'Missed appointment follow-up' template cost to send?
WhatsApp prices every template by its Meta category, so the Missed appointment follow-up template is charged at the utility rate rather than a flat per-message fee — the same wording costs more as a marketing template than as a utility one.
What other templates pair with 'Missed appointment follow-up'?
Missed appointment follow-up is most often used alongside Appointment confirmation, Appointment reminder and Appointment rescheduled, the other appointments & bookings templates in this library.
Others in this category
Appointment confirmation
Confirm the appointment the moment it is booked, with everything the customer needs to actually turn …
Appointment reminder
The reminder is the single highest-return message in any appointment-based business. Sent the day before with …
Appointment rescheduled
Always show the old time alongside the new one. A reschedule confirmation that only states the …