Home/ WhatsApp templates/Appointment reminder
WhatsApp appointment reminder template
The reminder is the single highest-return message in any appointment-based business. Sent the day before with a confirm action, it converts silent no-shows into either attendance or a freed slot.
The template
Utility category — the message relates to a specific order, appointment or account the customer already has.
Body
Hi {{customer_name}}, a reminder about your {{service_name}} appointment tomorrow.
Date: {{appointment_date}}
Time: {{appointment_time}}
Location: {{location}}
Can you still make it?
Buttons
- Yes, confirmed (quick_reply)
- Need to reschedule (quick_reply)
What gets filled in per recipient
| Variable | Sample value |
|---|---|
{{customer_name}} |
Priya |
{{service_name}} |
Dental cleaning |
{{appointment_date}} |
14 August |
{{appointment_time}} |
11:30 AM |
{{location}} |
Indiranagar clinic |
Approval notes for this template
24 hours before is the usual sweet spot: late enough to be relevant, early enough that a freed slot can be resold.
An unanswered reminder is itself a signal. Flag those for a call rather than assuming attendance.
Appointment reminder: common questions
What Meta category does the 'Appointment reminder' template use?
The Appointment reminder template is submitted under the utility category. Utility category — the message relates to a specific order, appointment or account the customer already has.
Can I edit the variables in the 'Appointment reminder' template?
Yes. The Appointment reminder template is a fixed body with named variables submitted to Meta in advance and reviewed before it can be sent, so you can change the wording or the variables to match your brand. If the edited version is rejected, it can be edited again and resubmitted — the version history stays intact, so you are not starting from a blank draft.
Which businesses use the 'Appointment reminder' template?
It's built for appointments & bookings use cases: Confirmations, reminders and reschedules that cut no-shows.
How much does the 'Appointment reminder' template cost to send?
WhatsApp prices every template by its Meta category, so the Appointment reminder template is charged at the utility rate rather than a flat per-message fee — the same wording costs more as a marketing template than as a utility one.
What other templates pair with 'Appointment reminder'?
Appointment reminder is most often used alongside Appointment confirmation, Appointment rescheduled and Appointment cancellation, the other appointments & bookings templates in this library.
Others in this category
Appointment confirmation
Confirm the appointment the moment it is booked, with everything the customer needs to actually turn …
Appointment rescheduled
Always show the old time alongside the new one. A reschedule confirmation that only states the …
Appointment cancellation
A cancellation confirmation should make rebooking a single tap. The customer who just cancelled is the …