Home/ WhatsApp templates/Contract or subscription renewal
WhatsApp contract or subscription renewal template
Renewal reminders should arrive with enough time for the customer to act, and should state exactly what happens if they do nothing. Ambiguity there is what turns a renewal into a dispute.
The template
Utility category — the message relates to a specific order, appointment or account the customer already has.
Body
Hi {{customer_name}}, your {{plan_name}} renews on {{renewal_date}}.
Renewal amount: {{amount}}
No action needed if you'd like to continue.
Buttons
- Manage subscription (url)
What gets filled in per recipient
| Variable | Sample value |
|---|---|
{{customer_name}} |
Priya |
{{plan_name}} |
Annual AMC |
{{renewal_date}} |
1 September |
{{amount}} |
₹7,500 |
Approval notes for this template
Send at least a week ahead for annual contracts. A renewal charge that arrives unannounced is a chargeback risk.
Say plainly whether it auto-renews. 'No action needed' is only fair if that is genuinely true.
Contract or subscription renewal: common questions
What Meta category does the 'Contract or subscription renewal' template use?
The Contract or subscription renewal template is submitted under the utility category. Utility category — the message relates to a specific order, appointment or account the customer already has.
Can I edit the variables in the 'Contract or subscription renewal' template?
Yes. The Contract or subscription renewal template is a fixed body with named variables submitted to Meta in advance and reviewed before it can be sent, so you can change the wording or the variables to match your brand. If the edited version is rejected, it can be edited again and resubmitted — the version history stays intact, so you are not starting from a blank draft.
Which businesses use the 'Contract or subscription renewal' template?
It's built for field service & maintenance use cases: Service reminders, quotes, renewals and technician visits.
How much does the 'Contract or subscription renewal' template cost to send?
WhatsApp prices every template by its Meta category, so the Contract or subscription renewal template is charged at the utility rate rather than a flat per-message fee — the same wording costs more as a marketing template than as a utility one.
What other templates pair with 'Contract or subscription renewal'?
Contract or subscription renewal is most often used alongside Service due reminder, Quote or estimate shared and Technician visit scheduled, the other field service & maintenance templates in this library.
Others in this category
Service due reminder
Service reminders are the backbone of automotive and appliance maintenance revenue. Referencing the specific asset and …
Quote or estimate shared
A quote sent over WhatsApp closes faster than one sent by email, largely because accepting it …
Technician visit scheduled
For a home visit, the customer's real question is who is coming and when. Naming the …