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WhatsApp abandoned cart reminder template
A plain reminder that names the item and links back to checkout can stay in the utility category. The moment you add a discount to bring the customer back, it becomes a marketing template and needs to be submitted as one.
The template
Utility category — the message relates to a specific order, appointment or account the customer already has.
Body
Hi {{customer_name}}, you left {{product_name}} in your cart.
It's still reserved for you — tap below to complete your order.
Buttons
- Complete order (url)
What gets filled in per recipient
| Variable | Sample value |
|---|---|
{{customer_name}} |
Priya |
{{product_name}} |
the Ceramic Dinner Set |
Approval notes for this template
Keep two separate approved templates: this neutral utility reminder, and a marketing version carrying an incentive. Reusing one for both purposes is a policy violation.
Trigger after a wait step rather than immediately — a customer who stepped away for two minutes has not abandoned anything.
Abandoned cart reminder: common questions
What Meta category does the 'Abandoned cart reminder' template use?
The Abandoned cart reminder template is submitted under the utility category. Utility category — the message relates to a specific order, appointment or account the customer already has.
Can I edit the variables in the 'Abandoned cart reminder' template?
Yes. The Abandoned cart reminder template is a fixed body with named variables submitted to Meta in advance and reviewed before it can be sent, so you can change the wording or the variables to match your brand. If the edited version is rejected, it can be edited again and resubmitted — the version history stays intact, so you are not starting from a blank draft.
Which businesses use the 'Abandoned cart reminder' template?
It's built for orders & delivery use cases: Confirmations, shipping updates and the messages that cut RTO.
How much does the 'Abandoned cart reminder' template cost to send?
WhatsApp prices every template by its Meta category, so the Abandoned cart reminder template is charged at the utility rate rather than a flat per-message fee — the same wording costs more as a marketing template than as a utility one.
What other templates pair with 'Abandoned cart reminder'?
Abandoned cart reminder is most often used alongside Order confirmation, Order shipped notification and Out for delivery, the other orders & delivery templates in this library.
Others in this category
Order confirmation
The order confirmation is the highest-volume transactional message most commerce businesses send, and it is the …
Order shipped notification
Shipping notifications reliably cut 'where is my order' support volume, because the customer gets the tracking …
Out for delivery
The out-for-delivery message is what reduces failed deliveries. Its whole job is to make sure someone …