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WhatsApp new login alert template
A login alert is a utility template rather than an authentication one, because it notifies about an event rather than delivering a code. That means it can carry a report-it action, which an authentication template cannot.
The template
Utility category — the message relates to a specific order, appointment or account the customer already has.
Body
Hi {{customer_name}}, a new sign-in to your account was detected.
Device: {{device}}
Location: {{location}}
Time: {{login_time}}
If this wasn't you, secure your account immediately.
Buttons
- This wasn't me (quick_reply)
- Secure account (url)
What gets filled in per recipient
| Variable | Sample value |
|---|---|
{{customer_name}} |
Priya |
{{device}} |
Chrome on Windows |
{{location}} |
Bengaluru, India |
{{login_time}} |
9 Aug, 4:12 PM |
Approval notes for this template
Route 'This wasn't me' to a real human or an automated account-lock flow immediately. A security alert with a dead-end reply is worse than none.
Keep location coarse. City-level is enough to be useful and avoids handing precise location data to anyone who compromises the chat.
New login alert: common questions
What Meta category does the 'New login alert' template use?
The New login alert template is submitted under the utility category. Utility category — the message relates to a specific order, appointment or account the customer already has.
Can I edit the variables in the 'New login alert' template?
Yes. The New login alert template is a fixed body with named variables submitted to Meta in advance and reviewed before it can be sent, so you can change the wording or the variables to match your brand. If the edited version is rejected, it can be edited again and resubmitted — the version history stays intact, so you are not starting from a blank draft.
Which businesses use the 'New login alert' template?
It's built for authentication & security use cases: One-time passcodes and account security alerts.
How much does the 'New login alert' template cost to send?
WhatsApp prices every template by its Meta category, so the New login alert template is charged at the utility rate rather than a flat per-message fee — the same wording costs more as a marketing template than as a utility one.
What other templates pair with 'New login alert'?
New login alert is most often used alongside OTP verification code and Password reset code, the other authentication & security templates in this library.