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WhatsApp for Manufacturing & distribution
Manufacturers already take dealer orders over WhatsApp, typically on a sales manager's personal phone. Moving that to a shared inbox with a CRM behind it makes the order trail auditable without asking dealers to learn a portal they will not use.
What manufacturing & distribution teams run into on WhatsApp today
Dealer orders taken over personal WhatsApp with no record in any system.
Dispatch and dispatch-delay updates communicated ad hoc by phone.
Field sales teams with no shared view of dealer conversation history.
Built for manufacturing & distribution
Dealer order capture
Dealers place orders through a catalog or Flow, and the order lands in a system rather than a chat thread.
Dispatch and delay notifications
Automated dispatch updates to the ordering dealer, with the shipment reference attached.
Field team coordination
Territory-based assignment routes each dealer to their own field representative, with history visible to the whole team.
WhatsApp for manufacturing & distribution: common questions
Can we connect this to our ERP?
Yes, through the versioned REST API, signed webhooks or the Generic REST connector, which is designed for in-house systems without a named integration.
Can dealers place orders without learning a new portal?
Yes, dealers order through a catalog or Flow inside the same WhatsApp chat they already use, and the order is captured into a system instead of a chat thread.
How do dispatch delays get communicated to dealers?
Automated dispatch and delay notifications go to the ordering dealer with the shipment reference attached, replacing ad hoc phone updates.
Can each field representative see only their own dealers?
Yes, territory-based assignment routes each dealer to their own field representative, while conversation history stays visible to the wider team.
What happens to dealer orders taken on a sales manager's personal phone?
Moving order-taking to the shared inbox puts every order on an auditable record, rather than leaving it on an individual's personal number with no system trail.
Do we need a developer to connect this to our ERP?
Not necessarily. The Generic REST connector and signed webhooks are designed for in-house systems without a named integration, though the versioned REST API is available for custom development.
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