How to recover abandoned carts on WhatsApp (with automation)
Abandoned-cart recovery on WhatsApp works by triggering a workflow automation when a cart sits inactive past a set time, sending an approved utility or marketing template (depending on the wording) with the cart contents and a payment link back to checkout.
How the trigger works
A cart-abandoned event from your commerce platform (Shopify, WooCommerce or Magento, in BotPulsar's built-in connectors) feeds into a workflow automation with a wait step, so the message sends only if the cart is still inactive after a set delay rather than firing the moment someone steps away.
Choosing the right template category
A neutral 'you left something in your cart' reminder with the item and a link typically fits a utility template. Adding a discount code to bring the customer back pushes it into marketing category — the two need separate templates, not one template reused for both purposes.
Closing the loop with payment links
The recovery message can carry a payment link generated for that specific cart, so completing the purchase happens inside the same WhatsApp thread rather than sending the customer back to a website they already abandoned once.
Sequencing beyond the first message
A single reminder recovers some carts; a short sequence — a neutral reminder, then an incentive a day later if there is still no response — recovers more, as long as the second message stays within opt-in and frequency limits for that contact.
Try BotPulsar
BotPulsar starts at ₹300/month with unlimited team members and 1,000 service conversations, then ₹999/month on Growth. 14-day trial, and no per-seat billing at any tier. See the full pricing or compare it against WATI, AiSensy, Interakt, Respond.io and Kommo.