WhatsApp quality rating explained: how it's calculated and how to protect it
WhatsApp quality rating is a rolling green, yellow or red signal Meta assigns to a business phone number based on recent block, report and negative-feedback rates. It directly affects the number's messaging limit, and a sustained red rating risks restriction.
What moves the rating
The rating responds to recent recipient behaviour: blocks, spam reports and low engagement on messages sent, weighted more heavily than older history. It is not a single permanent score — a number can recover from yellow back to green with sustained good sending behaviour.
Where BotPulsar surfaces it
Quality rating is visible per connected phone number on the Channels page, alongside portfolio-level quota data synced from Meta, so a drop is visible before it becomes a restriction.
Practical steps to protect it
Send only to contacts with recorded opt-in for that purpose, keep template category and content matched, watch frequency per contact rather than only total volume, and honour opt-outs immediately. None of this is a workaround — it is what the rating is actually measuring.
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