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Product message
A WhatsApp message that renders one or more catalog products as cards inside the chat, with images and prices, so a customer can browse and add to cart without leaving the conversation.
One term from the WhatsApp Business Platform glossary. Last updated 2026-07-25.
Single and multi-product messages pull from a catalog connected to your WhatsApp Business Account. The customer sees real product cards with imagery and pricing, taps to view detail, and builds a cart inside WhatsApp.
This matters most for businesses without a full e-commerce site: the catalog, cart and a payment link together cover the ordering path end to end, with no storefront to build or maintain.
Related terms
- WhatsApp catalog
- A product listing attached to a WhatsApp Business Account, holding items with images, descriptions, prices and stock state. It powers product messages and in-chat carts.
- Interactive message
- A WhatsApp message type that renders tappable UI inside the chat — reply buttons, selectable lists, or product cards — instead of plain text the customer has to answer manually.
- Cart
- The in-chat basket a WhatsApp customer builds from catalog products. Sending the cart produces an order message the business can price, confirm and collect payment against.
See Product message in a real workspace
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