Cart
The in-chat basket a WhatsApp customer builds from catalog products. Sending the cart produces an order message the business can price, confirm and collect payment against.
One term from the WhatsApp Business Platform glossary. Last updated 2026-07-25.
A customer adds catalog items to a cart inside the chat and sends it as a single order message. The business receives the line items and quantities, and can respond with a total, a delivery estimate and a payment link.
Carts that are built but never sent are the WhatsApp equivalent of web cart abandonment, and they are recoverable the same way — an automation that waits, then follows up with the cart contents and a direct payment link.
Related terms
- WhatsApp catalog
- A product listing attached to a WhatsApp Business Account, holding items with images, descriptions, prices and stock state. It powers product messages and in-chat carts.
- Product message
- A WhatsApp message that renders one or more catalog products as cards inside the chat, with images and prices, so a customer can browse and add to cart without leaving the conversation.
- Commerce Manager
- Meta's tool for managing catalogs, shops and commerce settings across WhatsApp, Instagram and Facebook. A WhatsApp catalog is created and administered here.
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