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WhatsApp catalog
A product listing attached to a WhatsApp Business Account, holding items with images, descriptions, prices and stock state. It powers product messages and in-chat carts.
One term from the WhatsApp Business Platform glossary. Last updated 2026-07-25.
The catalog lives in Meta Commerce Manager and is shared across WhatsApp, Instagram and Facebook Shops. A platform can sync it from your existing commerce system so stock and pricing do not have to be maintained twice.
Keeping the catalog synced is what makes in-chat ordering trustworthy. A customer who orders something the catalog showed in stock and your warehouse does not have produces exactly the support conversation WhatsApp commerce was supposed to remove.
Related terms
- Product message
- A WhatsApp message that renders one or more catalog products as cards inside the chat, with images and prices, so a customer can browse and add to cart without leaving the conversation.
- Cart
- The in-chat basket a WhatsApp customer builds from catalog products. Sending the cart produces an order message the business can price, confirm and collect payment against.
- Commerce Manager
- Meta's tool for managing catalogs, shops and commerce settings across WhatsApp, Instagram and Facebook. A WhatsApp catalog is created and administered here.
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