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Business profile
The public information shown on your WhatsApp business account — description, address, email, website and profile photo. Customers see it when they tap your business name.
One term from the WhatsApp Business Platform glossary. Last updated 2026-07-25.
The profile is the first thing a customer checks when an unfamiliar business messages them. A complete profile with a real website and address does more for reply rates than most copy changes, because it answers the 'is this legitimate' question before the customer decides whether to block.
Profile completeness also feeds business verification and Official Business Account review. A sparse profile is a common reason a green tick application stalls.
Related terms
- Display name
- The business name customers see on your WhatsApp messages. It must reflect your actual business identity and is reviewed by Meta before it can be used or changed.
- Green tick (Official Business Account)
- Meta's verified badge for a WhatsApp business profile. It is granted on brand notability — credible third-party news coverage — not on spend or on which provider you use, so no vendor can guarantee it.
- Business verification
- Meta's process of confirming a business is a real legal entity, using registration documents. It is a prerequisite for higher messaging limits and for green tick review.
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