WhatsApp Flows
Structured, form-like screens that open inside a WhatsApp chat — dropdowns, date pickers, multi-step forms — so a business can collect structured input without free-text parsing.
One term from the WhatsApp Business Platform glossary. Last updated 2026-07-25.
A Flow renders native form controls in the conversation. Where a chatbot would ask a question and then interpret whatever the customer typed, a Flow presents a dropdown or date picker and returns a clean, validated value.
The practical gain is completion rate and data quality on anything with a fixed answer set: booking a slot, choosing a product variant, submitting an intake form. Genuinely open-ended questions still belong with a conversational agent.
Related terms
- Interactive message
- A WhatsApp message type that renders tappable UI inside the chat — reply buttons, selectable lists, or product cards — instead of plain text the customer has to answer manually.
- List message
- An interactive WhatsApp message that opens a scrollable menu of options when tapped. It supports more choices than reply buttons, grouped into labelled sections.
- Webview
- A web page opened from a WhatsApp message inside an in-app browser. It handles interactions too complex for native message components, at the cost of leaving the chat surface.
See WhatsApp Flows in a real workspace
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